Why You Should Run TikTok Ads in 2023

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Advertising on social media platforms has become a popular choice for many businesses to boost their sales and overall business strategies. Have you considered running TikTok Ads? Let’s explore the reasons why you should through this article.

What is TikTok Ads?

TikTok Ads represent a paid promotional mechanism that empowers businesses to harness the immense reach of TikTok, a prominent social media platform, to advertise their video content. By leveraging TikTok Ads, you can not only augment your video views but also significantly enhance the overall efficacy of your business endeavors. This form of marketing facilitates the conversion of viewers into website visitors, potential customers, and brand enthusiasts.

Introduced to the digital landscape in 2017, TikTok has rapidly emerged as the premier short-video platform, asserting its dominance not only in Asia but also across numerous countries worldwide. Its meteoric rise has positioned TikTok as a formidable competitor to established giants like Facebook and YouTube, predominantly driven by its exponential user growth.

Why Should You Run TikTok Ads?

Compared to other advertising methods like Google Ads, Instagram Ads, or Facebook Ads, TikTok advertising, though newer, is gaining recognition as one of the most promising forms of advertising today. Let’s explore the reasons why your business should start running TikTok Ads right now.

Vast User Base

The TikTok app is regularly used by 22.32% of the 4.9 billion social media users actively operating worldwide. Additionally, the age group that primarily uses this social app falls within the 16-30 age range. This demographic represents the potential target audience for online businesses or enterprises looking to promote their brand. According to Google’s internal data, over 50% of young individuals are using TikTok for searches instead of Google.

There are no limitations on advertising formats. The TikTok Ads format is currently being leveraged effectively. The app offers users a variety of advertising formats, suitable for various usage needs. Depending on your budget, advertising campaign, and target audience, you can choose different formats.

Unique and Innovative Advertising

TikTok Ads take the form of short video content. Therefore, the content can be creatively diverse and unique to captivate viewers. Engaging and novel videos have the potential to go viral, spreading across users worldwide.

Furthermore, the advantage of this advertising format is its ability to easily reach customers of all ages, genders, and locations.

Suitable for Every Industry/Service

TikTok is an entertainment-focused social media platform that caters to a diverse user base. As a result, TikTok Ads are suitable for a wide range of industries and services. Some of the industries currently running ads include food, fashion, home decor, technology, and furniture. If you’re interested, we also have some tips on how to properly advertise black hat offers on TikTok to maintain a high level of profitability.

TikTok Ads are indeed an ideal advertising channel for every store and business. Currently, the sales performance of businesses running ads on TikTok is quite promising.

Through the content above, readers may already be aware of some advantages and reasons to choose advertising on TikTok. However, if you haven’t experienced TikTok advertising, you may not know some of the following:

  • TikTok Ads are currently the fastest-growing advertising channel.
  • Advertising products/services on TikTok allows targeting based on age, gender, location, and the device being used.
  • TikTok attracts a multitude of celebrities and Key Opinion Leaders (KOLs) with significant influence.
  • Major brands like Adidas, Nike, and Coca-Cola are choosing TikTok to advertise their brands.
  • Over 75% of businesses using TikTok Ads report high effectiveness.
  • Most users feel comfortable and enthusiastic when viewing ads displayed within the app.
  • Individual users cannot run TikTok Ads independently and must go through an agency.

Low Competition Compared to Other Advertising Methods

Compared to advertising on Facebook or Google Ads, where competition can be extremely high, advertising on TikTok is relatively new and less saturated. You can comfortably run ads targeting potential customers with cost-effective advertising expenses.

If you are hesitant or unsure about how to get started, don’t hesitate to contact Optimal Agency. Our company specializes in providing Facebook, Google, and TikTok services. We excel in providing accounts and supporting your campaigns. You need not worry about the quality of the accounts. If your account gets banned, we will provide you with a replacement account. Our team of staff is available 24/7 to assist you throughout your service usage with the company.

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