I understand that having your advertising account put on “Facebook temporary hold” can be quite frustrating, especially for those who need to run ads with a large budget and run them frequently. However, this issue can occur to many advertising users on this platform.
Before you address the issue of “Fix Facebook Temporary Hold” on your advertising account, you need to understand the reasons why your account is put on “hold money”.
What is “Hold money”?
Hold money on Facebook is an action where Facebook temporarily holds your funds to verify if there is enough money in your payment card. This is done for several reasons, as Facebook wants to ensure that your card has sufficient funds to cover upcoming advertising expenses. Typically, Facebook will hold the amount just before reaching the payment threshold. Adding an inaccurate card will disable your advertising account.
The “hold money” status for advertising has been in place from 2022 until now.
Reasons for being on Facebook temporary hold
- Advertising money hold often occurs when Facebook suspects that your advertising account is linked to compromised payment methods, virtual cards, or fraudulent activities.
This is also a solution that Facebook has implemented to prevent the issue of “advertising budget explosion,” which has been a significant concern recently. However, not all accounts experience this issue. Typically, new accounts or unverified accounts are more likely to be held.
- Having too many advertising accounts linked to the same payment card can be one of the reasons for the card being “flagged,” marked, or the advertising account being placed on hold on Facebook. Some individuals may add payment cards without careful verification, even continuously adding multiple cards without waiting for verification, leading to payment issues later on.
- During the process of running ads, there can be cases of unsuccessful payments or forgetting to make payments, which can result in your advertising account being put on hold.
- Using unreliable payment sources: Some people may use unreliable payment sources or payment cards with high debt or suspensions.
These reasons can lead to the “hold money” status on Facebook. To address this issue, it’s necessary to examine and resolve each specific case, and depending on the cause, you may need to take different actions.
Is the money hold up then refundable?
Yes, the money held in your Facebook advertising account is typically refundable. When Facebook places a hold on your account, it is often for reasons such as payment verification, addressing outstanding payment issues, or ensuring compliance with advertising policies. Once these issues are resolved and your account is in good standing, the held funds will be used to pay for your advertising campaigns. An account that is held will have its held budget refunded after 15 days.
Is “Face book temporary hold” an error in Facebook advertising?
“Hold money” in Facebook advertising is not an error in advertising but rather a measure implemented by Facebook to prevent illegitimate activities or policy violations on the FB platform. The “hold money” status in Facebook advertising has been in place since the beginning of May 2022 and is part of new security and financial management measures aimed at preventing the use of invalid or fraudulent methods for running ads.
Facebook’s advertising support team has explained that “hold money” is a measure to prevent situations such as using accounts via, cloning, or other illegitimate methods to avoid payment for advertising. This is done to ensure the security and legitimacy of advertising transactions on the Facebook platform.
How to add a card without it being held money
Now it’s time for the steps to help you “fix hold.”
Option 1
- Step 1: Access the following link: https://www.facebook.com/help/contact/649167531904667 and select your account. This method can help you avoid being held when adding a card for the first time.
- Step 2: Choose “I have a question about payment methods” and check the box for “Add a payment method.”
- Step 3: Click the “Add payment method now” button, and then you can add a new payment card as you normally would when entering payment information on Facebook.
Option 2:
- Use a different advertising account: If you encounter difficulties when adding a card to your current account, try using a different advertising account if available. With this method, you can avoid the hold status on your old account.
Option 3
- Step 1: Start by adding the account that needs to use the payment card to your Business Manager (BM).
- Step 2: Use Via XMDT to add the card. Use a new XMDT via and add the Facebook account that needs to use the card. •Use Via XMDT to add the payment card to your Facebook advertising account. It doesn’t matter whether the payment card is new or old.
- Step 3: After successfully adding the card, you can create and manage your advertising campaigns.
Important notes
- It is advisable to purchase Via XMDT to add the card to your Facebook account, as this can provide more stability and reduce the risk of holding funds compared to using other accounts.
- Holding funds can still occur and may require complex measures to resolve (as mentioned).
- To avoid holding funds while campaigns are running, it’s recommended to make payments before reaching the budget limit to ensure you don’t exceed your budget.
- During the time your account is on hold, you can still run campaigns boost.
Why are active campaigns not generating revenue?
- It could be due to the account being held, as mentioned in section 2. Please check if there is insufficient funds in the account settings.
- It could be due to the Page being unpublished. In this case, go to the Page settings, and in the first section, check if the Page has been published or not.
- To avoid the Page being unpublished, please note: The Page name should not contain trademark logos; Do not sell products that violate policies; Content should not contain violating language or copyright issues; The Page should not be reported; Do not use third-party tools for spamming.
- Check if spending limits are set for the account.
- Check if bid caps are set.
As I emphasized in the article, using reputable accounts plays a crucial role in creating ad campaigns without encountering “holds.” To ensure credibility and strict adherence to Facebook’s rules, you may consider utilizing the services of professional advertising companies like Optimal Agency. The advertising accounts they provide are often professionally managed and reliable, reducing the risk of being “held” and ensuring the effectiveness of your advertising campaigns.