TikTok has quickly become one of the most popular and powerful advertising platforms for young people and online businesses. In this article, we will share with you how some TikTok advertising campaigns have helped achieve significant success. Let’s explore how TikTok Ads have helped us achieve impressive results and increase sales.
Why TikTok Ads?
TikTok is currently a popular platform that attracts a large number of users and advertisers. Compared to Facebook, this platform is still quite favorable for advertisers. Market research company DataReportal (based in Singapore) has just released a report that the United States remains the country with the largest TikTok user base in the world, with over 113.3 million people. According to DataReportal, 4 out of 5 TikTok accounts with the largest followings in the world are currently held by Americans.
If you are looking to invest in TikTok marketing campaigns, you need to know that the user base mainly consists of people aged 13 to 34, and there is an even distribution between males and females. TikTok advertising’s highest reach is among the young user group, with 25% of female users aged 18-24 and 17.9% of male users being reached. These are the potential customer groups for online businesses or companies looking to promote their brands.
The reach also varies by country: The countries with the largest potential target user groups for advertising include the United States, Indonesia, Brazil, Russia, and Mexico.
TikTok Ads Account Registration Process
To register for a TikTok Ads account, you can sign up at https://ads.tiktok.com/i18n/signup/. You have the option to register either a personal advertising account or a business advertising account. If you’re not sure how to proceed, you can refer to TikTok’s detailed guide at https://ads.tiktok.com/help/article/create-tiktok-ads-manager-account?lang=en.
If you choose to use a personal advertising account, you may be subject to a tax fee. This fee can vary depending on your country and specific tax regulations. Another option is to purchase or rent advertising accounts from reputable agencies to avoid high tax fees.
After completing the registration, you’ll need to fund your TikTok Ads account, set up a landing page, and establish TikTok Seller to create the Tiktok Shop shopping cart. This is where you will collect data and orders when users click on your TikTok ads.
Some Important Metrics When Running Ads
In order to run effectively, take the time to understand the most important advertising metrics to facilitate optimization. Below are some key metrics you should be familiar with when running TikTok Ads:
Impression
This is a commonly used metric in advertising, indicating the frequency at which your ad content has been displayed. However, Impression merely shows how often the ad has been “shown” on the user’s screen, without considering whether they have actually “seen” or interacted with the ad.
CPM (Cost Per Mille)
CPM (Cost Per Mille) is one of the important advertising metrics commonly used in online advertising. It represents the cost you pay for every 1000 ad impressions, based on the number of times the ad is shown to viewers, regardless of whether they actually interact with the ad or not. This allows you to evaluate the cost of displaying your ads online. The CPM rate can vary depending on industry competition and advertising rivals.
CPC (Cost Per Click)
CPC (Cost Per Click) is the amount you have to pay for each click on your ad link. It reflects the value of each interaction from viewers. The optimal CPC can vary depending on several factors, including the industry, competitive rivals, and ad quality. You should consider the balance between CPC and other metrics like Conversion Rate and Return on Investment (ROI). A low CPC can be good, but if the conversion rate is low or the ROI is not high enough, the advertising campaign may not be effective.
CPA (Cost Per Acquisition)
The amount you have to spend to achieve a specific action from viewers of your ad. This action can be a purchase, registration, form submission, app download, or any specific action you are targeting in your ad campaign. CPA is one of the most important metrics in online advertising because it indicates the average cost to achieve a significant action from a customer. To optimize CPA, you can test and adjust various elements in your advertising campaign, such as target audience, ad design, ad content, and landing page.
ROAS (Return on Ad Spend)
ROAS (Return on Ad Spend) is an important metric in online advertising, showing the effectiveness of an advertising campaign by comparing the revenue generated from the ad with the total advertising costs. ROAS is calculated as a ratio or percentage and indicates the return you receive from each unit of money you spend on advertising. A higher ROAS indicates that your advertising campaign has generated more revenue than the cost you invested.
In addition to the metrics mentioned above, there are several other important advertising metrics you should also consider when evaluating the performance of an advertising campaign, including Click-Through Rate (CTR), Conversion Rate, View-Through Rate (VTR), and Return on Investment (ROI).
How to Create TikTok Ads Videos
With advertising videos, you should create videos that appeal to the emotions of the viewers. When making a video, try to make everyone feel like they are a part of it.
For example
- the target audience: This includes young women in the age range of 20-30 who have an interest in office attire and fashion. They may be individuals working in office environments or frequently attending corporate events.
- Setting and Situation: Create realistic scenarios related to office work and regular events. For example, you can showcase characters wearing office attire in a working environment or participating in an important meeting.
- Attractive Characters: Select a suitable model or character that aligns with the target audience. Ensure that they have the appropriate appearance and style for customers to relate to.
- Evoke Emotional Messages: Create a message about the value of office attire and how it can boost confidence and professionalism. Use words, music, and images to evoke positive emotions. The most important aspect of a well-liked video is to bring emotions to the audience; they should feel themselves in the video, and when they wear the clothes, they believe they will be as beautiful as the girl in the video. Therefore, the backdrop, lighting setup, and sound are crucial.
- Call to Action (CTA): Ensure there is a clear CTA encouraging viewers to take action, such as making a purchase or viewing more details.
Tips for Running TikTok Ads
- Don’t Focus Solely on CPA: Indeed, Cost Per Acquisition (CPA) is not always the sole indicator of advertising performance. What’s more important is ROAS (Return on Ad Spend) because it tells you whether you’re making a profit or not.
- Add ROAS Column: ROAS is an important metric, and adding this column to your data analysis table helps you easily evaluate ad performance. It helps you decide which campaigns need optimization or pausing.
- Produce Content Continuously: TikTok is a platform that demands constant and creative content. Maintaining the creation of new content helps retain audience interest and can also reduce advertising costs.
- Run Diverse Content for A/B Testing: Indeed, running multiple ad videos for A/B testing helps you identify which video is more effective and optimize campaigns based on real data.
- Analyze Audience Data: Understanding your target audience, their interests, and behaviors is crucial. Analyzing audience data helps you create relevant content and increases the chances of attracting and retaining customers.
These are some valuable tips for creating TikTok ads and optimizing your advertising campaigns on the platform.