Halloween Trends on TikTok: Tips for Small Businesses to Boost Sales

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Discover the secrets to engaging with TikTok’s vibrant community this Halloween season. Explore the latest TikTok Halloween trends, popular hashtags, and creative inspiration. With TikTok’s dynamic and immersive platform, your small business can seize a unique and festive spotlight, fostering connections with potential customers during this exhilarating and high-energy season.

From the hottest costume trends under #halloweencostume to the mesmerizing artistry of #halloweenmakeup, TikTok thrives on innovation and self-expression. As Halloween approaches, consumers will flock to TikTok for costume ideas, decorating inspiration, entertainment, and, of course, shopping. It’s the perfect opportunity for your small business to captivate a fresh audience and drive sales.

Did you know?

The research report on TikTok regarding Halloween trends over the years will have the following common points:

  • Every 3 people, 1 person states that TikTok plays an important role in purchasing or gifting related to Halloween.
  • 62% of TikTok users who made purchases during Halloween mentioned that they gained inspiration or new ideas from TikTok.

From costume trends under #halloweencostume to the mesmerizing artistry of #halloweenmakeup, TikTok provides an endless source of inspiration for brands. Recently, this leading entertainment platform has also released a new publication sharing fundamental information and marketing tips for Halloween specifically aimed at brands.

Trending TikTok Hashtags

Hold on to your broomsticks! Hashtags are one of the easiest and quickest ways to tap into TikTok’s Halloween frenzy. By writing a sentence or two using a variety of Halloween-themed hashtags, you can boost your post’s visibility and engagement:










Spotlight on Small Businesses

First, TikTok provides an overview of the opportunities to boost Halloween season sales and how TikTok assists small and medium-sized businesses (SMBs) in driving shopping activities. A prominent example is the NEST New York brand, which launched an 8-week campaign to enhance brand consideration and generate website traffic during the peak holiday selling season. See the outcomes!

  • Over 6 million impressions
  • More than 59,700 clicks
  • Impressive 0.97% click-through rate (CTR)

Second, Maximize your Halloween campaign by utilizing various advertising solutions on TikTok: Spark Ads, Display Card, and TikTok Creative Exchange (TTCX).

Thirdly, TikTok shares some tips on how to begin your Halloween campaign with the following three tips:

  • Optimize your website for advertising.
  • Focus on collaborating with creators.
  • Inspire through user-generated campaigns (UGC).

To find out the popular trends for upcoming holidays, both individuals and businesses should consider dedicating some time to research on TikTok. TikTok is a prominent social platform with the ability to generate a high level of user engagement and allows users to actively participate in brand activities. With this capability, TikTok is increasingly becoming a strategic choice for many businesses in creating effective communication campaigns.

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