Are you looking for Google Ads services but do not want to bear PPC?
With Google Local Services ads, your business gains the top position on Search Engine Results Pages. Local service ads help you connect with people who search on Google for the services you offer. You only pay if a customer calls, books, or messages you directly through the ad. Don’t miss out on the opportunity to attract more local customers with this pay-per-lead model.
What’s Local Service Ads?
Google Local Services Ads serve as a valuable addition to the local SEO approach, particularly for specific services like plumbing, contracting, moving, business, health, learning, care, wellness.
These ads provide essential business details, including contact numbers, operating hours, addresses, ratings, and customer reviews.
Businesses can connect with leads who are prepared to convert.
Google Guarantee – Earn the Confidence of Local Customers
Observe the green checkmark adjacent to the “Google Guarantee” emblem?
Local Services ads show customers’ ratings & reviews to help you earn searchers’ trust. In case customers are unsatisfied, Google will provide a lifetime cap for coverage of $2,000.
Customers who have completed the necessary background checks for Google Guarantee and maintain a customer review score of 3 or higher are eligible. However, no coverage is provided for customer claims, and this primarily caters to legal and financial service providers.
If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit. The following are the upper limits of lifetime limits per customer in each country.
This feature enables businesses to leverage Google’s endorsement policy.
The Guarantee badge is visible in Local Services Ads for home service providers. Only businesses that successfully clear Google’s screening process can acquire this badge.
View the list of home services eligible for a Google Guaranteed badge.
- Appliance repair services
- Carpenter
- Carpet cleaner
- Countertop services
- Electrician
- Fencing services
- Flooring services
- Foundations services
- Garage door services
- General contractor
- Handyman
- Home inspector
- Home security services
- Home theater services
- House cleaner
- HVAC services
- Junk removal services
- Landscaper
- Lawn care services
- Locksmith
- Moving services
- Pest control technician
- Plumber
- Pool cleaner
- Pool contractor
- Roofer
- Sewage system services
- Siding services
- Snow removal services
- Tree services
- Water damage services
- Window cleaner
- Window repair services
Google Screened
If you’re in the business, care, learning, or wellness industry, you’re eligible for a Google Screened badge. This badge tells potential customers you are a fully licensed and vetted Google-backed business. It helps you build a trusted reputation online and gives people the confidence to book with you.
Presently, Google Screened is accessible to specific professional service sectors, including:
- Real estate agents and brokers
- Lawyers
- Financial planners
- Childcare and preschool service providers
Please be aware that Google Screened is presently limited to specific industry verticals within the United States.
License verified by Google
If you’re in the health care industry, you’re eligible for a License verified by Google badge. This badge tells potential clients that Google has verified your license to provide your health care service. It helps you build a trusted reputation online and gives people the confidence to book with you.
How much does Local Services Ads cost?
You set your budget based on the number of leads you want. The exact cost of your ad is determined by your location and your industry. Get an estimate on our cost tool.
Benefits of Google Local Services Ads
Curious about whether Google Local Services Ads are the right fit for your business? Let’s explore some of the advantages of this particular ad format.
Pay Per Lead, Not Clicks!
If you’ve dabbled in pay-per-click (PPC) advertising, you’re likely familiar with the frustration of paying for clicks that don’t result in conversions. This is particularly challenging for businesses with high average costs per click, such as law firms and dental practices.
Google’s Local Services Ads tackle this issue by connecting the right job with the right advertiser, reducing the mismatch that often occurs when users search for broad terms or look for services outside your service area. Businesses running Local Services Ads are only billed for valid leads, and depending on the job and the market, these leads typically cost between $6 and $30 each. If you receive a lead that’s fraudulent, spam, or not a suitable match, you can dispute the charge for a credit.
Build Trust with the Google Guarantee or Google Screened Badge
Searchers will notice Local Services Ads featuring a green checkmark next to the “Google Guarantee.”
Beyond grabbing users’ attention on a busy search engine results page (SERP), this allows businesses to benefit from Google’s powerful endorsement. Users trust Google, and its recommendation is supported by more than just reputation; the Google Guarantee offers protection for unsatisfied customers for jobs booked through Local Services Ads, with a lifetime coverage cap of $2,000.
Similarly, businesses in the care, learning, or wellness industries can qualify for a “Google Screened” badge. This informs LSA viewers that your business is fully licensed and vetted by Google.
Expand the Reach of Your Paid Search Ads
You’ll notice that Google Local Services Ads appear above paid search ads and organic listings.
Local Services Ads are not designed to replace your traditional search ads or your organic local listings. Some users still expect to visit your website before deciding if you’re the best provider for their needs. Even if they don’t convert through LSAs, their prominent position on the SERP and user reviews can influence later decisions.
Included in Voice Search Results
With voice searches accounting for over 20% of all search queries, Local Services Ads are one of the few ways to ensure your business is discoverable on the 400 million devices powered by Google Assistant.
No Ads to Create or Keywords to Manage
For paid search advertisers, keyword research and ad testing can be never-ending tasks. Fortunately, Google’s Local Services Ads don’t require you to manage either. These ads automatically trigger when a customer searches for relevant terms, which can be as broad as “Plumber” or as specific as “leaky faucet under sink.” The ad format is created using information from your business profile.
Contact us to start moving your business in the right direction