Undeniably, TikTok has become the platform of choice for many businesses to build their brand and promote their products/services. So, if you want to make a difference, researching various examples of TikTok Ads is a perfect choice. This can help you gain a comprehensive understanding of TikTok advertising
In this article, we’ve compiled several campaigns ever for you, so get ready to learn!
1. In-feed ads:
Native in-feed ads on TikTok content stream range from 5-60 seconds in length. They seamlessly appear alongside other videos and provide users with the option to skip. At the end of In-Feed Ads, there will be a call-to-action leading to a landing page or apps.
1.1. Which business is suitable with In-feed ads?
This advertising format comes with low costs, making it suitable for small businesses, those with limited budgets, or those new to advertising on TikTok. It helps achieve various objectives such as driving landing page visits, app downloads, increasing engagement, and enhancing brand awareness.
1.2. Tik tok In-feed ads example
What worked in this TikTok ad campaign?
HOMA is a typical successful example of using In-feed ads.
The result:
- Within 6 months of continuous operation, the campaign has generated 6 million installs.
- The Conversion Rate (CVR) compared to competitors is +48%.
- Additionally, the game publisher has also succeeded in building a strong organic presence on TikTok with 250 thousand followers.
2. TopView
Make an impact in-feed with the first ad a user sees when they open the app. After 5 seconds, the screen will display a call-to-action button. If you do not wish to continue watching the advertisement, you can click on the Skip button at the corner of the screen.
2.1. Which business is suitable with Topview ads?
The TopView ad format is suitable for large businesses with a solid budget and prior experience in advertising on social media platforms.
2.2. TopView TikTok ads example
Panera worked in this TikTok ad campaign?
- Panera has collaborated with TikTok to promote its customer loyalty program, Unlimited Sip Club.
- The campaign focuses on increasing brand awareness and sign-ups.
- TopView and Top Feed advertising units were used to reach and attract the target audience.
The result:
- The campaign has exceeded brand uplift benchmarks with a +8.2% increase in brand awareness and a +19.4% increase in advertising recall.
- TopView has a (VCR) of over 73% and (SOV) of 25%.
3. Branded Hashtag challenge
The hashtag challenge may be the most beloved feature for TikTok users because it provides them with a sense of purpose beyond just watching an advertisement. This type of advertising introduces a challenge accompanied by a hashtag (#).
3.1. Which business is suitable with Branded Hashtag challenge
This ad format is suitable for large businesses with significant budgets, prior experience in hashtag-based advertising, and well-known hashtags. When users click on the hashtag, they are directed to the business’s landing page, along with descriptions of how to create videos and examples of videos using that hashtag.
3.2. TopView TikTok ads example
What worked in this TikTok ad campaign?
- Created a Gamified Branded Effect for the #ChuyenXeTichCuc Hashtag Challenge
- Encouraged users to use Berocca daily at 2 PM to strengthen their energy.
The results:
- Amassed impressive reach and engagement within the first 6 days of the campaign
- Outperformed average benchmarks in Vietnam with 50.9 million views
4. Branded effects
Branded Effect is a form of advertising that uses stickers, filters, or effects that embody the characteristics of a brand in a promotional campaign. Users can record videos and use the effects, filters, and stickers of the business to participate and engage with the campaign.
4.1. Which business is suitable with Branded effects
This ad format is suitable for large businesses with high budgets and strong creative capabilities who want to change their brand identity. In particular, Branded Effects would be well-suited for industries such as cosmetics, fashion, automotive, gaming, film, and music.
4.2. Tik tok Branded Effects ads example
What worked in this TikTok ad campaign?
- They have created a unique TikTok hashtag challenge #NewPepsiHitMeLike and brand activation to encourage users to try the new Pepsi and share their experience.
The results:
- The campaign received 8.96 billion video views and 11 million user-generated contents
- It reached over 34 million TikTok users in Pakistan
- The Branded Effect had over 2.2 million plays
- Brand Lift Study showed a 97% brand link ratio and 53% of users wanted to buy the product
5. Spark Ads
Spark Ad is a type of advertising that uses uploaded or newly created videos containing content related to the brand of content creators on TikTok. At the end of the video, there will be a button that navigates to the business’s landing page.
5.1. Which business suitable with Spark Ads
Spark Ads may be suitable for small businesses with limited budgets, and products/services that already have a certain user base.
5.2. TikTok Spark Ads example
New Balance worked in this TikTok ad campaign?
- New Balance partnered with Polish marketing agency Space Cat Industries for a comprehensive campaign on TikTok to promote their latest sneakers.
The results:
- The brand boosted the creators’ videos as Spark Ads and Diversion In-Feed Ads to reach a larger audience.
- The campaign resulted in a 6% lift in awareness and a 6.6% lift in ad recall, as measured by a Brand Lift Study.
Successful TikTok advertising campaigns are not just about using one advertising format. In addition to understanding the algorithm and choosing the suitable ad format for the budget, businesses need in-depth research to integrate them effectively.
Contact Optimal Agency to use a variety of advertising formats and fully leverage all the features.