Why was your TikTok ads not approved in 2023?

Recently, I have been hearing a lot of questions related to advertising on TikTok such as: Why are my TikTok ads not getting approved? How do I get approved for TikTok ads? Why is TikTok not letting me promote? How do I appeal a TikTok ad rejected? Some people don’t even know why their ads are being rejected by TikTok. I have noticed that there are cases where users are charged for advertising but their videos are still rejected. They have also tested many different videos and skipped all sensitive content, but all ads are rejected in just a few seconds. Their money is stuck, but they can’t do anything.

Solving the complexity of a banned TikTok account seems like a difficult battle. But don’t worry, let Optimal Marketing Agency help you solve your banned TikTok account. Whether your ban is due to an innocent mistake or a technical glitch, we are always ready to reveal the steps to unleash your TikTok creativity once again.

5 Reasons Why Your TikTok Ads Not Approved

You spend time every week, possibly every month, thinking and preparing for your TikTok advertising campaigns. You post your ads and then they get rejected. The first thing you need to do is find out WHY your ad was rejected. Once you know the reason, you can edit your ad and resubmit it for review. TikTok’s advertising policies are strict, and ads can be rejected for a variety of reasons. Here are some of 6 the most common reasons why your TikTok ads are not approved:

• Intellectual Property Infringement
• Ad creative inconsistency
• Misleading and Inconsistent Information/Claims
• Restricted or Prohibited products
• Issues with the ad’s caption, image, and video

Intellectual Property Infringement (Copyright & Trademark)

TikTok respects intellectual property rights to create a safe environment for users. You should avoid using any elements without necessary permission in both your ads and landing pages. This includes copyrighted brands, hashtags #, music & video, counterfeit goods, and replicas. For example, if you use a song without a valid authorization license for your ad, your ad will be rejected.

To ensure respect for intellectual property rights, TikTok has established copyright and trademark protection policies. If you want to learn more about these policies, you can visit the TikTok website for more details.

Ads creative inconsistency

Tiktok wants to ensure a good user experience. To achieve this, it is important to maintain consistency between the product/service you are advertising and the captions, text, images, videos, and CTA used in your ads. Inconsistency in ad content occurs when the ad content does not match the landing page or website that users are redirected to after clicking on the ad. 

For example, if you introduce product A in your ads but display product B on your website, or if you claim a discount of “up to 50%” but your website only shows a discount of “up to 30%”, your ads will be rejected.

Misleading and Inconsistent Information/Claims

According to TikTok’s report, in Q2 2023 alone, the platform removed 107 million videos for violating community guidelines, of which 1% were found to contain false information, as assessed by NewsGuard. TikTok aims to ensure that ads on its platform are honest, factual, and not misleading. Therefore, if an ad contains false or misleading claims, it may be rejected during the review process or even removed immediately after publication.  For instance, ads that make similar claims to the following examples would fail the review:

• Use this services and get married in 3 days.
• 100% natural herbal cream cures all diseases.
• NO.1 app in the whole world.

Restricted or Prohibited products

On the TikTok platform, certain types of products or services are not allowed to appear, including:

• Content containing illegal drugs, weapons, and illegal tobacco and e-cigarette products is prohibited.
• Content related to politics, military, discrimination, and sexual content is also prohibited.

If your advertisement promotes any of these products or services, it may be rejected, banned, or even lead to an incident that causes your TikTok advertising account to be suspended. In addition to these specific categories, TikTok also has a list of restricted industries, such as finance and healthcare, which require additional verification before advertising can be approved.

Issues with the ad’s caption, image, and video

According to TikTok’s advertising policy, all ads must meet certain quality standards, including high-resolution images or videos, clear and legible text, and appropriate sound quality. Ads with low quality, blurry or poor sound quality may cause distraction and make the ad difficult to understand, which can negatively impact the user experience.

To avoid rejection, you should pay attention to the following conditions after selecting text, images, and videos for your ad:

• Ad text must not contain spelling or grammar errors, cause an unwanted user experience, or use incorrect symbols in letters.
• The language used in the advertising sample and on the landing page must be a permitted language or have subtitles in an easily understandable language in the target market.
• Ad images must not be blurry, unclear, or unrecognizable, or use columns/pixels to intentionally obscure part of the image.
• Ad images and videos must have high resolution and be legible.
• The duration of the ad video must be at least 5 seconds and a maximum of 60 seconds on TikTok.
• Ad videos must use standard video sizes.

For example, ads with the following text issues in the ad or the ad caption would fail review:

• Spelling errors like “rfom” instead of “from”
• Excessive and distracting capitalization “S.a.L.e”
• Using symbols in place of letters like “S@le”
• Incomplete text in videos/pictures
• Grammar mistakes
• Text/logos that have been covered by stickers/mosaic

How to resolve TikTok ads not approved

Now that you are aware of some primary reasons for the rejection of your TikTok Ads, it’s crucial to address these issues to ensure your ads are featured on TikTok users’ feeds. To get your ads approved again, you can try the following:

• Review and adjust your ad content
• Reach the appropriate audience
• Ensure the basic ad format and specifications
• Submit appeals and contact TikTok support
• Use TikTok Agency account

Review and adjust your ad content

Do you know that some ads are rejected after they are approved? According to the official TikTok website, ads that have been approved previously may undergo a different review process if the ad is hidden, blocked, reported, or receives negative feedback from TikTok users. If the ads still violates TikTok’s policies after the additional review, the platform will temporarily pause your ad and you will receive a notification. To review and modify your ad content on TikTok, you can follow these steps:

1. Go to your TikTok Ads Manager dashboard and select the ad you want to modify.
2. Check the details of rejection in the Notifications section.
3. Recreate or amend your TikTok Ads with the information in the received notification.
4. Submit your TikTok Ads for review again.

Reach the appropriate audience

To make your ads more attractive to TikTok, it’s important to target the right audience. You can do this by selecting the right interests, demographics, and behaviors. TikTok will then evaluate how relevant your content is to the audience you’ve selected, which can lead to more effective ads with better impressions and engagement.

While targeting demographics and location is easy, figuring out your audience’s interests and behaviors can be a bit trickier. In such situations, we suggest diving deeper into TikTok Audience Insights using the analytics tools in TikTok Ads Manager. This tool provides aggregated information about TikTok users that have been active within the last 30 days and is not based on campaign-level information. It can help you explore TikTok users interests, behaviors, and demographics to maximize results and find new ways to scale.

Ensure the basic ad format and specifications

To ensure that your ads meet the platform’s standards, it is important to follow the recommended ad formats and specifications. Here are some of the key specifications to keep in mind:

• Aspect ratio: 9:16, 1:1, or 16:9 (9:16 is recommended).
• Minimum resolution: 540x960px, 640x640px, or 960x540px.
• Video file type: .mp4, .mov, .mpeg, .3gp, or .avi.
• Video length: 5 to 60 seconds (TikTok recommends 9 to 15 seconds for best results).
• Video file size: 500MB maximum.

File an appeals and contact TikTok support

If you are unable to modify your TikTok ads or if you believe that TikTok mistakenly rejected them, you can file an appeal by following these steps:

1. Log in to your TikTok Ads Manager account.
2. Click the Question Mark icon on the navigation menu and select Customer Support.
3. Select Contact Us and click Account Review and Appeals as the issue category.
4. Choose Suspended Ads Manager Appeal.
5. Fill in the required details including, Ticket Title and Details.
6. Click Submit.

Alternatively, you can submit an appeal by following these steps:

1. Locate the notification in your TikTok inbox.
2. Tap the notification.
3. Tap Submit an appeal.
4. Follow the instructions provided.

Please note that it may take up to two business days to receive a reply after submitting your appeal.

TikTok Agency account services

TikTok Agency account is a tool that can help advertisers manage and optimize their TikTok ad campaigns more effectively. Optimal Marketing Agency can help you resolve any issues with ad approval and provide you with personalized recommendations and best practices to ensure your ads comply with TikTok’s guidelines and policies. By utilizing the Agency account, you can have better control over your ad campaigns and increase your chances of getting your ads approved on TikTok.

You can contact us to find out about our offers regarding TikTok Ads here or simply contact us on our telegram @facebookagency

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