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Running Facebook Gambling ads for products or services related to gambling can be challenging due to the platform’s policy constraints. However, policies always have their gaps. The important question is: Do you conduct detailed research and planning for gambling advertising campaigns? Are you familiar with navigating policies while adhering to Facebook Advertising standards? In this article, we will share solutions and strategies to overcome these barriers and optimize your advertising campaigns.

What are Gambling and Online gaming?

To answer this question, typically, you cannot advertise gambling in Facebook ads without written permission. Facebook has strict policies regarding gambling advertising, and advertisers usually have to go through a review process to get approval.

According to Facebook, the definition of online betting and gambling activities includes: “any service/product that uses anything of monetary value as part of a prize and method of participation. Monetary value includes but is not limited to cash or digital currencies such as Bitcoin.

Prepare resources for Facebook Ads Gambling campaigns

Before running gambling ads, you need to have a Fanpage and a Visa card for direct payment of advertising costs on Facebook. If you don’t have a Fanpage yet, create one. As for the Visa card, you can obtain it from a bank or convert a regular ATM card into a Visa card. Note that it’s advisable to use well-established pages, as advertising gambling is considered Black Hat and violates Facebook’s policies. If you’re using a new account, it’s more likely to get banned. If you don’t have an account or a specific plan for running gambling ads, you can contact Optimal Marketing Agency.

We offer various pages and accounts for sale. Additionally, for large campaigns, consider using our Facebook ad account rental service. If your account gets suspended, we’ll provide a free replacement, along with 24/7 support from our experienced team.

    Thorough Understanding of Facebook Gambling Ads Policies

    If you’re planning to run Facebook Ads related to gambling, here are some essential points to consider:

    Permission and Approval

    • To run ads promoting online gambling and gaming, advertisers need to request written permission from Meta.
    • You can apply for permission using this form. Advertising for gambling is only allowed in certain specific countries including Australia, Austria, Belgium, Blazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, India, Ireland, Italy, Japan, Kenya, Mexico, Netherlands, Nigeria, Norway, Peru, Poland, Portugal, Romania, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States. Advertisers will need to adhere to all local laws when running these types of ads.
    • Note that approval is granted to specific ad account IDs and is limited to the URLs (including app store URLs) listed in the approval.

    Types of Gambling Activities Allowed

    • Online gambling and gaming activities include:
      • All forms of online gambling (betting, lotteries, raffles, casino games, fantasy sports, bingo, poker, skill game tournaments, and sweepstakes).
      • Games where anything of monetary value is part of the method of entry and prize (including purchases for continued gameplay or advantages in winning prizes).
      • Ads with destination pages containing promotions for online gambling or games, even if there’s no direct gambling or gaming opportunity on that page.
    • Not considered online gambling or gaming activities (and do not require permission):
      • Physical, real-money gambling activity or establishments (offline casinos, entertainment events at casinos, etc.).
      • Prize promotions involving product purchases at retail prices (as long as online gambling isn’t the primary business model).
      • Entirely free to play games.

    If you don’t have a clear understanding of Facebook’s algorithm, your account may be disabled immediately after creating an advertising campaign due to policy violations. In the worst-case scenario, it could result in a permanent ban.

    Use Quality Videos/Images for Gambling Ads

    Your images and videos must be of high quality and engaging, while also illustrating the benefits of your gambling product or service. Images must be eye-catching to attract customers.

    For example:

    • Men will be interested in images/videos of attractive women surrounding the winner in game.
    • Women in the age range of 30-50 will be interested in advertisements featuring the story of a successful homemaker who struck a big jackpot at a casino. Their images should portray them looking very happy while enjoying their winnings.

    Landing page

    The landing page (including applications) must accurately and clearly reflect the products or services.

    Ads must not contain landing pages that are not functioning correctly. For example:

    • URLs must work on all browsers and should not lead to error pages.
    • Ads must not direct to splash pages containing automatically generated download content, malicious software, or files that require another program or application to open the content.

    Focus on the Target

    It’s crucial to define your target audience clearly. Utilize custom audience creation options to specifically reach individuals who might be interested in gambling. This helps you optimize your advertising budget and ensure better performance.

    To ensure effectiveness in your advertising, it’s crucial to target the right audience. Authorized advertisers must follow all applicable laws and include targeting criteria consistent with Meta’s requirements.

     On Facebook, you can utilize various targeting options to narrow down your audience based on interests, demographics, and other factors.

    Let’s consider the following points based on your suggestions:

    • Age: Your target customer base falls within the age range of 23-40, so you should concentrate on this segment. At a minimum, ads may not be targeted to people under 18 years of age.
    • Gender: Social media users interested in gambling are predominantly male.
    • Country/Region: The United Kingdom, India, and Myanmar are all interested in online gambling.

    Here are some advertising recommendations:

    • Online Gambling: Create ads related to sports betting, online gaming, and other entertainment experiences.
    • Exclusions: Exclude mobile users within the last 1 or 3 months.
    • Ad Placement: Choose specific placements manually for your ads.

    When testing, pay attention to different age groups and genders to tailor your Facebook gambling ads effectively.

    In conclusion

    • You should consider renting rather than buying accounts. Running gambling advertising accounts is highly susceptible to being disabled, and rental providers will replace new accounts for you. This is more practical than buying an account. It’s advisable to use ad accounts with spending history as your ads are more likely to get approved; this is the most stable choice at the moment. You can especially rent accounts from agencies for 24/7 support.
    • To save costs, you should look for agencies; they will provide account services as well as advertising campaigns for you. Facebook’s gambling advertising areas have been consistently restricted recently.
    • To get through Facebook’s review process, you need video/image content or a combination of both, along with techniques to hide things on the landing page. It’s crucial to strike a balance between creating enticing advertising content to attract potential players and adhering to Facebook’s advertising policies related to gambling.
    • If you use new accounts or accounts that have never run ads before to run gambling advertising campaigns, there is a high probability of the accounts getting disabled immediately after you publish the ads.

    In conclusion, despite the many Facebook advertising restrictions related to gambling, there are ways to overcome them and achieve success. Implement smart strategies and have a deep understanding of policies, or you can collaborate with Optimal Agency to receive support and expertise in Facebook advertising. We are always here to support you to optimize your campaigns to the best of our ability.

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