Ad rejection can be frustrating, especially if you’re not sure why your ads are being rejected. like any other advertising platform, TikTok has its own set of guidelines and policies that advertisers must adhere to. Here 5 common reasons that may cause your TikTok ad to be rejected.
Intellectual Property Infringement:
You must not use any elements without the required permission in both your ad and your landing page. This includes copyright, trademark.
- Copyright: music, video, etc.
- Trademark: word, symbol, slogan, design, or combination of any of the foregoing.
Ad Creative Inconsistency:
The content that you use (captions, text, images, videos, call-to-action) must ensure consistency between the product you wanted to promote and the landing page.
For examples of your TikTok ad will be rejected:
- If you promote product A, but your landing page displays product B.
- The Ad caption says “up to 50% off”, while the corresponding ad product on your landing page state only “up to 20%”
Misleading Information:
You should not make exaggerated claims about products or services or misrepresent the benefits and effectiveness of the product. Besides, your ad must be not contained a malicious comparison to other brands.
For examples of your TikTok ad will be rejected:
- You say ”This functional product can cure diseases or lose weight quickly without providing any evidence or scientific basis” or “100% Natural”
Promoting some products or services that violate community standards is prohibited
Each region and country has specific advertising policies of TikTok regarding prohibited and restricted products. When running TikTok ads or setting up campaigns, you may receive notifications that your advertising account has been disabled or not approved. In the case of a first-time occurrence, TikTok will issue a warning or flag your account. However, if you continue to intentionally run prohibited ad content in subsequent attempts, your account will be disabled.
Below is a list of some prohibited products and services:
- Illegal services and activities.
- Stimulants and related paraphernalia.
- Firearms, ammunition, and explosives.
- Adult entertainment-related entertainment products and services.
- Gambling and casinos.
- Tobacco and smoking.
- Political issues, military content, and discriminatory behavior.
Restricted product content includes:
- Alcoholic beverages.
- Gambling and lottery.
- Religion and culture.
- Weight control issues.
- Sensitive body-related imagery.
- High in fat, salt, or sugar (HFSS) food and beverages.
- COVID-19
Landing Page Doesn’t Meet Standards
TikTok has established certain conditions for landing pages to ensure a comfortable user experience. If your landing page exhibits any of the following issues, your ad will not be approved:
- Expired or faulty landing page.
- Incomplete landing page content.
- Landing page not optimized for mobile devices.
- Landing page automatically downloads files to users’ mobile devices.
- Landing page requires users to input personal information or download additional programs to access core content.
- Landing page displays prohibited products and services.
- If the advertised products are applications, you can use the Play Store or Apple App Store as the landing page.
- E-commerce ads must display valid information on the landing page in accordance with the law.
The issue of TikTok advertising not getting approved is a challenge that can happen to newcomers or even experienced advertisers. It demands careful attention to detail and a deep understanding of TikTok. Therefore, always remember to be transparent, accurate, and consistent in your advertising content, and never attempt to deceive or mislead users.
If you find this issue challenging to resolve, consider using the services of Optimal Agency to own a reputable TikTok advertising account with their dedicated support! And, of course, leveraging the expertise and experience of skilled professionals can help you optimize your advertising. We are here to assist with any questions you may have!
CONTACT US