In an increasingly competitive and developing market like fintech cryptocurrency, advertising on Facebook can be a powerful way to reach your target audience. However, running ads about them on major platforms like Google and Facebook can be challenging. For example, Facebook has banned a large number of ads related to money. The use of images and keywords related to cryptocurrency may be strictly reviewed. As a result, Facebook bans crypto ads.
In this article, we will guide you through strategies and methods to effectively run cryptocurrency ads on Facebook while adhering to the platform’s regulations.
Does Facebook allow crypto ads?
Yes, Facebook allows crypto ads, but with certain restrictions. The field of cryptocurrency is rapidly growing and becoming increasingly promising. Financial fraud and misleading advertising are common in this industry. To minimize risk for users, in June 2018, Facebook updated its advertising policies to require prior written approval to advertise cryptocurrency products and service on Facebook.
However, starting from December 2021, Facebook no longer requires pre-approval for ads related to blockchain technology, industry news, education, or events related to cryptocurrency. It is important to note that Facebook still requires people to apply to run ads promoting cryptocurrency. Additionally, Facebook will not allow ads promoting contracts for difference (CFDs), complex financial products that are often associated with predatory behavior. Facebook will also continue to ban ads for initial coin offerings (ICOs) as well as ads for binary options. As with all ads on Facebook, the ad’s text, targeting, positioning, images, and content on the landing page must comply with Facebook’s Advertising Policies and Community Standards.
Examples:
“Start binary options trading now and receive a 10-risk free trades bonus!”
“Click here to learn more about our no-risk cryptocurrency that enables instant payments to anyone in the world”
“New ICO! Buy tokens at a 15% discount NOW!”
“Use your retirement funds to buy Bitcoin!”
It is not allowed on Facebook.
Create content Facebook crypto ads
Ensure that your ad content complies with Facebook’s advertising policies, including restrictions on the use of misleading or fraudulent content. Avoid making false claims or promises about your products and services.
- Avoid Directly Related Money Images: Avoid using direct cryptocurrency images in your ad to avoid unwanted attention from Facebook.
- Substitute Images: Try using video in your ad and focus on the first 3-5 seconds to convey important messages. Instead of using direct images of cryptocurrency, you can choose substitute images such as luxury cars, houses, or images related to your products or services. This helps avoid unwanted attention from Facebook and creates curiosity for viewers, while encouraging them to continue watching your video.
- Note: Famous people and KOL (Key Opinion Leaders) in the cryptocurrency field are blacklisted, including Elon Musk.
Therefore, limit the use of images or accounts related to them in your ad to avoid violating Facebook’s policies and ensure the compliance of your advertising campaign.
Careful keyword selection
When it comes to Facebook, you probably don’t need to worry too much about using keywords that focus on your images or content, especially in the cryptocurrency field. However, if you use keywords too explicitly, this can be dangerous and require you to master the technique of hiding to maintain the safety and effectiveness of your advertising campaign.
Below are some popular keywords commonly used in the cryptocurrency field for advertising on Facebook and Instagram:
- Bitcoin
- Ethereum
- Cryptocurrency
- Blockchain
- Crypto Trading
- Bitcoin
- Investment
- Ethereum Investment
- Altcoins
- Decentralized Finance (DeFi)
- Crypto Wallet
Careful keyword selection is an important factor in effectively reaching your target audience. However, note that choosing specific keywords can increase the likelihood of your ad being flagged for review, especially if these keywords are related to financial services, investment opportunities, or other sensitive topics. To avoid account blocking, it is important that you comply with Facebook and Instagram’s advertising policies and principles. This includes avoiding the use of false or misleading statements, as well as avoiding illegal, harmful, or provocative content.
Targeting the right audience
To target your cryptocurrency ads to the right audience, consider targeting people who have expressed interest in cryptocurrency or related topics based on their interests, demographics, and behaviors. You may want to target young target audiences who may be interested in investing in cryptocurrencies like Bitcoin or Ethereum as a way to create assets in the future (Age 18-34). For those in the age group of 35-54, they may be interested in investing in cryptocurrencies as part of asset management and accessing investment opportunities. You can advertise to both men and women, depending on your specific product or service.
Geographic location is also important in determining important geographic areas for the cryptocurrency niche. Large cities or countries where cryptocurrencies are thriving such as San Francisco, USA, Singapore, London, UK, Malta, Seoul, South Korea.
Timing is also important in determining the appropriate time to display your ad, such as on weekends or during specific times of the day when potential customers may be online.
Tools for Facebook crypto ads
Here are some commonly used tools suggested by the advertising community on the Black Hat World forum: “Fairlab,” Trafficshield, JCI, and Cloakerly. In addition, creativity in advertising, advertising account management, building a secure website, choosing a domain name, server management, and many other tricks are also important factors for success when running cryptocurrency ads on large platforms such as Facebook and Google. Before using the hide feature on your Facebook ad account, you need to take the following basic steps:
- Start your ad account correctly and comply with the rules.
- Use a virtual credit card (VCC) template from the same country as your account to pay for advertising costs.
- Use a proxy from the same country as your account to browse the web and advertise. This helps make web browsing smoother and comply with Facebook’s geographic regulations.
- Create an ad post that is closely related to your creative content and caption, in order to create a natural connection and persuade your target audience.
- Pixel link: You need to link the pixel to your domain to display campaign results. This is quite important because you need to know whether the campaign is producing good results or not. You should hide the link so that the campaign can easily pass the review and prevent Facebook from blacklisting your website.
Benefits of renting Facebook ad account
Renting a Facebook ad account for running cryptocurrency ads has many benefits. Products and services in the cryptocurrency field are often sensitive and can easily cause misunderstandings or financial fraud. Creating a new Facebook account to run cryptocurrency ads without permission can bring many unwanted risks. For example, Facebook may block or disable your ad account and even ban you from using this platform. In addition, there are other issues such as high advertising auction prices, budget limitations, or advertising campaigns.
Therefore, an effective and safe solution for businesses operating in the cryptocurrency field is to rent Facebook Ads advertising accounts from professional units. When you choose to rent Facebook Ads advertising accounts from reputable companies, you will reduce your worries about account deactivation. In case your ad account is blocked or banned, the experts from the leasing company will provide alternative solutions so that you can continue to run ads normally.
Most of the accounts provided by leasing companies are BM (Business Manager) accounts, which bring many benefits such as the best bidding price from Facebook and no limits on budget or advertising campaigns. The account provided by Optimal Agency is built with high reliability, ensuring that advertising runs smoothly and effectively. We guarantee that your campaign will be approved quickly and without obstacles in implementation. You will not have to worry about budget restrictions or the number of campaigns. Our experienced Facebook advertising team has carried out thousands of cryptocurrency advertising projects for hundreds of different businesses. Our experienced team is always ready to provide 24/7 technical support and will immediately replace the account in case of suspension.