Many advertisers and brands have been facing issues related to their TikTok Ads accounts. Their advertising campaigns are being flagged or disabled, which has posed numerous difficulties and challenges in reaching customers on the TikTok platform.
Let’s explore together the 6 reasons TikTok advertising accounts are disabled and how to quickly address them.
Violation of TikTok’s advertising policies
Restricted advertising content
- Alcohol: It is not allowed to display or promote alcohol brand names. Displaying scenes of bars or drinking alcohol in real life in specific targeted advertising areas is prohibited (applicable only in Europe and Israel).
- Gambling and Lotteries: Advertising content related to gambling and lotteries may be restricted or banned depending on local regulations and national laws.
- Religion and Culture: Advertising related to religion and culture must comply with local regulations and should not offend or discriminate.
- Negative Content Related to Minors: Advertising content should not contain negative or inappropriate elements for minors.
- Weight Control and Management: Advertising related to weight control is restricted, especially in Canada, Europe, Israel, Latin America, METAP region, and the United States.
- Body Images: Body images related to advertising content should comply with regulations and not be used inappropriately.
- COVID-19: Compliance with local and national regulations regarding Covid-19 is required, and deceptive or fearmongering usage is not allowed.
Prohibited advertising content:
Many common mistakes that many advertisers and businesses make include:
- Violation of Community Standards and Principles
- Services and Activities That Are Illegal in Certain Legal Jurisdictions
- Drugs and Drug-Related Equipment
- Weapons, Ammunition, and Explosives
- Tobacco Products (cigarettes, cigars, rolling papers, or electronic cigarettes) or Smoking-Related Behaviors
- Political Issues
- Military Content
- Discriminatory or Harassing Content
- Adult and Sexual Content
- Intellectual Property Violations
- Exaggerated Claims Regarding Product Effects
For example: “Get slim legs instantly,” “Financial product: Get money in 10 seconds,” “Claims of curing serious illnesses.”
- Malicious Comparisons with Other Brands
For example: “This product is cheaper than XX on ABC website.”
- Shocking Content
For example: Scenes of actual fighting with bloodshed.
- Images of Sexual Fluids, Human or Animal Waste
For example: Images showing dirt coming out of pores on the skin or hair being pulled out of a drain.
- Advertising Displaying Real Scenes of Violence
For example: Advertising showing cruel behavior towards animals, such as cockfighting or dogfighting.
- Misinformation about Health, Misrepresentation in the Media, and Dangerous Conspiracy Theories
Depending on the severity and frequency of violations, your advertising account on TikTok may be flagged, partially restricted, or disabled.
Handling methods
- Check your advertising content, including text, images, and audio.
- Submit an appeal through TikTok’s form and wait for TikTok to resolve it within 24 to 72 hours.
- Alternatively, you can create a new advertising account and start a new campaign.
- Contact TikTok’s official partners like Mega Digital to expedite the appeal process.
Landing Page Errors
TikTok regularly reviews landing pages during the advertising campaign setup. If your landing page violates any of the following errors:
- Non-Functional Landing Page: Specifically, this refers to landing pages that have expired, are still under construction, have incomplete content, have mobile interfaces that are not user-friendly, lack a back button, or do not automatically load files.
- Landing Page Displays Prohibited Content: This includes restricted or prohibited products and language, images related to TikTok’s policies that Mega Digital mentioned above.
- E-commerce Websites Lacking Valid Information: Business information such as the company name, company address, types of business licenses, displaying local currency prices, terms and conditions, delivery information, privacy policies, refund policies, etc., must be valid.
- Landing Page Must Comply with Privacy Policy: Landing pages that collect sensitive personal information will not be approved by TikTok. This includes personal identification, financial insurance, network identification, biometrics, and medical health information.If a landing page violates TikTok Ads policy, the first instance will result in a warning, and subsequent violations may lead to the flagging or disabling of the account.
Source: TikTok For Business
Handling Methods
- Check and Improve Troubled Landing Page Functionalities
- Examine and enhance the functionalities that are causing issues on the landing page.
- Remove Prohibited Content
- Delete any content on the landing page that violates TikTok’s policies.
- Add Required E-commerce Website Information
- Supplement the e-commerce website with the necessary information as per the requirements.
- If you are confident that your advertising doesn’t have landing page issues, then submit an appeal through TikTok’s form or create a new advertising account.
Violation of Major Brand Trademarks
Violation of major brand trademarks in TikTok Ads is defined as content that shows signs of infringing on the image of other brands. Specifically, this includes containing images of logos, labels, text content, or landing pages that feature the names of well-known foreign brands in the market (Adidas, Nike, Puma, etc.).
The consequences are similar to the cases mentioned above, where your advertising may:
- Not get approved
- Not incur charges
- Be repeatedly flagged, leading to a high risk of account suspension
Handling Method:
- Remove major brand trademarks from your advertising.
- Directly appeal or contact TikTok’s partners like Mega Digital for quicker support.
- Create a new advertising account if needed.
Unpaid Advertising Balance
TikTok Ads operates on a prepayment system, where you need to fund your advertising account before running ads. You cannot accrue debt (unlike Facebook Ads)
Handling Method
For this reason, the only way to resolve the issue is to top up your account.
Approval Error
If your TikTok Ads Account is flagged, not incurring charges, or even disabled, but you believe you haven’t violated any policies, it’s likely that there was an error during the ad approval process.
Handling Methods:
- Contact TikTok directly by filing an appeal, providing clear details about what happened with your advertising account and relevant documentation.
- Consider using a TikTok Agency advertising account to avoid approval-related issues.
The 5 reasons why TikTok advertising accounts are disabled and specific solutions for each situation. If you have tried everything but still see no results, please contact us now. We will support you 24/7 to provide suitable advertising solutions, offer TikTok advertising account rental services for running ad campaigns, and assist in changing accounts if your current account is disabled