This policy applies to all sellers selling in the US. The TikTok Shop Prohibited Products Policy outlines rules for product listings on TikTok Shop. This policy covers products that are prohibited for sale on TikTok Shop following policies, as well as adhering to federal, state, and local laws.
- A seller refers to any individual or business that sells items on TikTok Shop.
- Content refers to all forms of media that can be uploaded by creators or sellers to TikTok Shop. This includes all available formats such as pictures, videos, and live streams.
- Prohibited products refer to products banned from sale on TikTok Shop due to local, state, and federal regulations or considered a risk to TikTok Shop’s customers and users. This includes but is not limited to the following:
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- Any products whose sale or shipment violate applicable laws or regulations in any country that are being advertised for sale.
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- Stolen goods that are not the property of the seller, or that were obtained through illegal means.
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- Gray market and counterfeit products, as well as any products which violate the intellectual property or proprietary right of a third party.
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- Any products that may not be lawfully imported into the country where the buyer is located, including products sourced from or manufactured in territories subject to economic or trade sanctions.
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- Any products that were recalled by manufacturers or governmental, national, or international agencies.
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- Any other prohibited products set forth in this policy.
Adult Products
Adult products are prohibited from sale on TikTok Shop. Adult products include, but are not limited to:
- Any products designed for explicit sexual activity, such as bondage gear, fetish wear, erotic clothing, and sexually suggestive items.
- Any products containing sexually explicit content like adult games, films, anime, comics, and more.
Alcohol, Tobacco, and E-cigarettes
Alcohol, tobacco, and E-cigarettes are prohibited on TikTok Shop. Alcohol, tobacco, and E-cigarettes include, but are not limited to, products containing or derived from alcohol, tobacco, nicotine, vaping substances, smokeless or combustible tobacco items, synthetic nicotine products, smoking equipment and accessories, E-cigarettes, and other Electronic Nicotine Delivery Systems.
Animal, Animal-Related Products, Protected Wildlife and Plants
Certain animals, animal-related products, protected wildlife, and plants are prohibited from sale on TikTok Shop. Animal, animal-related products, protected wildlife and plants include, but are not limited to:
- All living creatures.
- Items containing authentic animal fur from endangered species, rare skins sourced from endangered species, and any items derived from animals shielded by federal, state, or municipal statutes. Instances might include body parts, antlers, ivory, bone, teeth, and related articles.
- Aquatic resources under prohibition for exploitation.
- Aquatic merchandise containing toxic or dangerous components surpassing legally sanctioned thresholds.
- Items containing plant or wildlife species protected by regional laws and regulations.
- Aquatic products containing natural toxins posing threats to human life.
- Varieties of plants barred by law for production and trade.
- Plant varieties that jeopardize production, human well-being, the environment, and the ecological system.
- Tools and kits for ear cropping, tail docking, declawing or any other removal or modification of a companion animal’s appendage.
- Animal grooming supplies such as grooming scissors, deodorizers, and colognes.
- Veterinary medicines, vaccines, drugs or any supplements intended for animals.
- Medicated animal and pet feed that requires a prescription by a licensed veterinarian.
Cross-border sellers are prohibited from selling pet food, including pet treats, on TikTok Shop.
Baby and Maternity Products
The following types of baby and maternity products are prohibited on TikTok Shop. These include but are not limited to:
- Breast pumps and related specialized maternity and nursing equipment.
- Maternity vitamins and supplements.
- Baby vitamins and supplements.
- All beaded teethers, including beaded amber teething jewelry, as well as those made from materials like amber, wood, silicone, or other elements strung on flexible materials.
Cross-border sellers are prohibited from selling all baby products and products intended for the use of children under the age of three years old on TikTok Shop.
Beauty and Personal Care Products
Certain Beauty and Personal Care Products are prohibited from sale on the TikTok Shop. Beauty and Personal Care Products include but are not limited:
- Beauty and personal care products that claim to have medical applications but are not verified by the United States Food and Drug Administration (FDA) or are not labeled correctly as both a cosmetic and a drug.
- Cosmetics that are not packaged, labeled, or intended for retail sale in the U.S. (for example, cosmetic testers, imported cosmetics that do not comply with U.S. laws and regulations).
- Cosmetics, beauty, and personal care products that are intended for use by medical professionals or under medical supervision.
- Cosmetics that are named in the FDA recall or safety alert.
- Cosmetics containing FDA-prohibited or restricted ingredients.
- Products with the aim of whitening, lightening, or bleaching the skin are strictly prohibited. However, products designed to enhance the complexion’s brightness or even out skin tone are permissible.
Body and Mental Wellness Products
TikTok Shop strictly prohibits the sale of certain body and mental wellness products and supplements in order to foster a responsible and safe environment for our users. This policy is associated with products frequently linked to the pursuit of idealized body shapes, patterns of disordered eating, and any potential negative influence on mental health. The following categories of products are explicitly prohibited:
- Weight gain or muscle gain products that are typically used for pursuing specific body aesthetics, such as larger muscles, larger buttocks, and more. This includes, but is not limited to, steroids, testosterone boosters, muscle-building supplements, and protein powders that are advertised in conjunction with achieving a particular body image.
- Products and supplements that claim to aid in weight management, fat reduction, or similar goals are strictly prohibited. This includes, but is not limited to, diet pills, appetite suppressants, products that aim to boost metabolism, fat burners and creams, detox teas, and any item making explicit weight loss claims.
- Products or content that explicitly or implicitly depict, glorify, or promote suicide, self-harm, or disordered eating behaviors.
- Products that directly or indirectly mention forms of non-suicidal self-injury or suicide:
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- We do not allow the sale of products that mention specific forms of non-suicidal self-injury or suicide, such as cutting, burning, overdosing, or hanging oneself. This includes, but is not limited to, pens that replicate the sensation of cutting or books that discuss suicide methods.
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- Products that glorify, promote, trivialize, or stigmatize mental health disorders.
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- We do not allow the sale of products that imply that mental health disorders are aspirational, cool, or desirable. This includes, but is not limited to, replicas of suicide notes or Halloween costumes of mental asylum patients.
To be continued….