In today’s digital landscape, TikTok Ads has captured the attention of many marketers and businesses as a powerful platform for brand advertising and product promotion. Leveraging TikTok can help businesses dominate their audience, converting viewers into loyal customers. Before embarking on a TikTok advertising campaign, creating a TikTok advertising account is essential. Let’s delve into the advantages and disadvantages of TikTok business account vs personal account, providing you with a comprehensive overview to make an informed decision for your campaign.
Difference between TikTok Business account vs personal account
Pros and cons of TikTok Business account
Here are the pros and cons of a TikTok Business Account:
| Pros | Cons |
|---|---|
| Marketing Tools: Business Accounts offer advanced marketing tools, such as Business Creative Hub and Web Business Suite, that empower businesses to build a cohesive marketing strategy on TikTok. | Restriction to Commercial Sounds: Business Accounts only have access to Commercial Sounds and do not have access to the General Music Library, limiting the sound choices for non-commercial use content. |
| Access to Commercial Music Library: Business Accounts have exclusive access to pre-cleared sounds through the Commercial Music Library, enabling businesses to create engaging content for commercial use. | Potential Disruption of Personal Content: Switching back and forth between a Business and Personal account is advised against, which may limit the flexibility for individuals seeking to promote their business while also posting organic personal content. |
| Analytics: Business Accounts provide access to detailed analytics, including insights about account performance and audience engagement, which can be instrumental in refining marketing strategies. | |
| Commercial Focused Features: Business Accounts cater to businesses looking for more commercial-focused tools, enabling them to engage consumers in an entertaining way and create comprehensive marketing strategies. | |
| Monetization Opportunities: Business Accounts open up opportunities for businesses to collaborate with creators through the TikTok Creator Marketplace for paid campaigns. |
Pros and cons of TikTok Personal account
Here are the pros and cons of a TikTok Personal Account:
| Pros | Cons |
|---|---|
| Flexibility: Personal Accounts offer flexibility for general TikTok users, content creators, and public figures, allowing them to experience TikTok in various ways. | Limited Marketing Tools: Personal Accounts do not provide advanced marketing tools and features, which may limit the promotional capabilities for individuals looking to promote their businesses extensively. |
| Creator Tools: Personal Accounts provide access to advanced creator tools, aiding users in understanding their content, engaging with their audience, and building a community as a creator. | Commercial Restrictions: Users with Personal Accounts do not have access to the Commercial Music Library and other commercial-focused tools, restricting them from creating content for commercial use. |
| Access to Music and Sounds: Personal Accounts have access to both Sounds and Commercial Sounds, providing a wider range of music for content creation. | |
| Privacy Features: Users can change their account to private, allowing them to control who can follow them and watch their videos. | |
| Monetization Features: Personal Accounts are eligible for monetization features such as Video Gifts, Subscription, Series, TikTok Creator Marketplace, and Creator Rewards Program. |
Is TikTok business account better?
TikTok Business Accounts are particularly beneficial for brands, companies, and businesses aiming to leverage advanced marketing tools, exclusive commercial sounds, detailed analytics, and commercial-focused features to create a comprehensive marketing strategy on TikTok. These accounts provide access to the Web Business Suite, Business Creative Hub, and the Commercial Music Library, offering a range of resources to engage consumers effectively and promote products or services in an entertaining manner.
Conversely, TikTok Personal Accounts cater to general users, content creators, and public figures, offering flexibility in experiencing TikTok, accessing creator tools, private account settings, and a broader range of music and sounds, including both Sounds and Commercial Sounds. Personal Accounts can also participate in TikTok’s monetization features like Video Gifts, Subscriptions, and Series.
Choosing between a TikTok Business Account and a Personal Account depends on your goals. If the primary aim is to promote a business with a comprehensive marketing strategy and advanced tools, a Business Account may be more suitable. On the other hand, if the focus is on personal content creation, community engagement, and flexibility, a Personal Account could be the better option.
Ultimately, the decision between a TikTok Business Account and a Personal Account should align with your objectives, whether commercial or personal, and the features that best support your TikTok presence.
How to switch from a TikTok personal account to a Business Account?
To switch from a TikTok personal account to a Business Account, follow these steps:
- Go to your Profile.
- Click the three-line button at the top right corner of the screen.
- In the Setting and Privacy section, scroll down and choose Manage account.
- Select Switch to Business Account to finish.
Following these steps will enable you to switch from a personal account to a business account on TikTok.