The eligibility criteria for live ads on Facebook (2024)

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If you’re encountering issues with your livestream, such as low viewership or minimal engagement, we can assist you in reaching a larger audience by incorporating ads during your live ads. However, it’s important to note that if your Fan Page does not have Facebook in-stream eligibility, direct ad placement on your fanpage won’t be possible.

Benefits of Fan Page with blue tick for live ads on Facebook

Regarding the benefits of advertising a page during livestream, we can easily see the advantages through those who have applied this strategy from 2019 to the present. Many individuals have experienced significant changes in their lives thanks to advertising during live streams. Even in 2023, the appeal of live stream advertising continues to grow and shows no signs of slowing down. In fact, Facebook is currently prioritizing advertising during live streams to compete with the TikTok platform.

A Facebook page with a blue verification badge, commonly known as a blue tick, signifies that the page is authentic. This verification badge offers several benefits when running live ads on Facebook:

  • Enhanced Credibility: Having a blue tick on your fan page enhances credibility and trust among your audience. It shows that your page is official and verified by Facebook, which can increase trust in your brand and content.
  • Increased Visibility: Verified pages often receive higher visibility in Facebook’s search results and news feed. This can help your live ads reach a larger audience and attract more viewers.
  • Protection Against Impersonation: The blue tick badge helps protect your page from imposters and impersonation. Users can easily identify your official page, reducing the risk of confusion or misinformation from fake accounts.
  • Improved Engagement: Verified pages tend to have higher engagement rates as users are more likely to interact with content from verified sources. This can result in increased interactions, comments, shares, and overall engagement with your live ads.
  • Priority Support: Some platforms offer priority support to verified pages, including Facebook. This can be beneficial when running live ads, as you may receive faster assistance in case of any technical issues or queries related to your ads.
  • Perceived Authority: With the blue verification badge, your page is perceived as more authoritative in your industry or niche. This can attract a more loyal and engaged audience who may be more receptive to your live ads and promotions.
Facebook live stream ads

The eligibility criteria for live ads on Facebook

The eligibility criteria for live ads on Facebook encompass several factors that content creators and advertisers must adhere to. Below are some key considerations for running live ads on Facebook:

  • Adherence to Community Standards: Content promoted through live ads must align with Facebook’s Community Standards, which outline what is and isn’t allowed on the platform. This includes guidelines related to hate speech, violence, nudity, and other prohibited content.
  • Compliance with Advertising Policies: Ads, including live video ads, must comply with Facebook’s Advertising Policies. These policies cover various aspects such as prohibited content, including discriminatory practices, tobacco, and illegal products or services, as well as guidelines for engagement bait and non-functional landing pages.
  • Page and Account Quality: Advertisers need to maintain strong page and account quality.
    • Minimum 10,000 followers on your Page.
    • At least 600,000 total minutes viewed in the last 60 days, with a minimum of 60,000 minutes coming from live videos.
    • The Page should have at least 5 active videos, including at least 3 previously live videos created by you.

By meeting these eligibility criteria, advertisers can run live ads on Facebook while ensuring a positive and compliant user experience. It’s important for advertisers to stay updated with Facebook’s policies and guidelines, as these criteria are subject to change.

How to check your in-stream ads eligibility on Facebook here.

Optimal Marketing Agency – Trusted Partner for Renting/Selling Fanpage Ads Livestream

Welcome to Optimal Marketing Agency – your reliable partner for renting/selling Fan page ads livestream!

Optimal Marketing Agency accompanies and supports customers interested in buying advertising pages in Livestream. If you’re interested in buying advertising pages in Livestream, you might want to consider Optimal Marketing Agency. They are a digital marketing agency that can help you get in front of your target market, convert more visitors into buyers, and automate repurchases and retention. Here are some reasons why you should consider buying Fan Page activated ad features during a live stream.

  • Affordability: Direct advertising on a Fan Page can be very cost-effective. At Optimal Marketing Agency, customers can own a fully functional advertising-integrated Fan Page for as little as $15.
  • Customization: Fan Page that can run ads during live streams can be customized to suit your preferences. This includes the ability to change the page name and tailor the content to meet your business needs effectively.
  • Target Audience Engagement: By owning a Fan Page, you can engage with your target audience directly and build a high quality platform to promote your products or services effectively.

If you’re looking to rent/buy Fanpage ads livestream, we can help with that too. We provide affordable and quality services for renting/selling Fanpage ads livestream. You will be supported by our team of experts to achieve the best results.

Contact us today for more details about our services and to receive the best quote!

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What are the features of Facebook Live?

Facebook Live offers a variety of features that enable users to engage with their audience in real time, share live video content, and interact in dynamic ways. Here are the key features of Facebook Live:

  • Real-Time Interaction: Facebook Live allows for instant interaction with viewers through comments, reactions, and live polls, creating an engaging, two-way communication channel during the broadcast.
  • Broadcasting Options: Users can choose to broadcast from their personal profiles, business pages, or within Facebook Groups, offering flexibility in reaching different audiences.
  • Audience Targeting: Facebook Live supports audience targeting, enabling users to control who sees their live videos by specifying certain demographics or geographic locations.
  • Cross-Posting: Cross-posting allows users to simultaneously broadcast live videos on multiple pages they manage, widening the reach of their content.
  • Live Reactions and Comments: Viewers can express their responses in real time through reactions like “Like,” “Love,” “Wow,” and “Haha”, as well as by commenting on the live video.
  • Live Polls: There is an option to conduct live polls during the broadcast, encouraging audience engagement and real-time feedback.
  • Collaboration: Collaborative streaming is possible, where multiple users can participate in a live video broadcast together, making it ideal for interviews, panel discussions, or group activities.
  • Live Viewer Count: The number of current viewers is visible during the broadcast, providing real-time insight into audience engagement.
  • Archive and Replay: After the live broadcast ends, the video is saved as an archived post on the user’s profile or page, allowing viewers to rewatch the video and for the creator to further engage with their audience.
  • Analytics and Insights: Users can access performance analytics and insights about their live videos, including viewer count, engagement metrics, and viewer demographics.

How long can you livestream on Facebook?

On Facebook, the duration of a livestream can vary depending on the platform and the methods of streaming. Here are some guidelines on the maximum livestream durations on Facebook:

  • Facebook profile: If you are streaming through your personal profile using the Facebook app or website, the maximum continuous livestream can typically range from 4 hours to 8 hours.
  • Facebook Pages: For Facebook Pages (business pages, public figures, organizations), the maximum livestream duration can extend up to 8 hours per session.
  • 24/7 Live Streaming: Facebook does not support continuous 24/7 live streaming. If you need to broadcast content for longer periods, you would need to schedule multiple sessions with breaks in between.

Additionally, factors like the device used, internet connection stability, and the type of content being streamed can also affect the livestream duration. It’s advisable to check Facebook’s official guidelines and updates for the most current information on livestream durations.

Who Should Run Facebook Livestream Ads?

Running Livestream Ads is a strategic choice for businesses and individuals aiming to engage with their target audience in real time and leverage the power of live video content. Here are the key groups and entities that should consider running Livestream Ads:

  • E-commerce Businesses: E-commerce businesses can use Livestream Ads to showcase their products in action, answer customer queries in real time, and create a sense of urgency for limited-time offers, driving immediate sales.
  • Brands and Advertisers: Brands and advertisers can utilize Livestream Ads to conduct product demonstrations, launch new campaigns, or host interactive events, fostering direct engagement with their target audience and creating memorable experiences.
  • Educators and Trainers: Educators and trainers can utilize Livestream Ads to conduct live classes, workshops, or tutorials, interacting with students in real time, addressing queries, and delivering engaging, interactive learning experiences.
  • Media Outlets and News Organizations: Media outlets and news organizations can leverage Livestream Ads to broadcast breaking news, conduct interviews, or provide live coverage of events, enhancing their audience reach and offering real-time updates.
How long to run Facebook Ads For

In conclusion

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