Facebook advertising is an online marketing method chosen by many businesses. However, it’s not uncommon to encounter issues with ads being disapproved or even entire ad accounts being suspended. One of the primary reasons for this is the use of words that violate Facebook’s advertising policies. In this article, Optimal Marketing Agency will show the types of words and phrases that are restricted words on Facebook’s ads platform.
Words related to health
Facebook maintains strict control over certain keywords, particularly those related to the medical field. To avoid violating Facebook’s policies, adhere to the following guidelines when posting content:
- Refrain from using words that refer to human body parts or medical conditions: This includes terms like “cardiovascular”, “kidney”, “musculoskeletal”, “cirrhosis”, “asthma”, and others. Even unintentional use of these words can constitute a policy violation.
- Avoid using words that indicate patients or medical entities: These include terms like “patient”, “medical record”, “clinic”, and so on.
- Steer clear of negative words associated with medical situations: Examples include “treating physician”, “death”, “passing away”, “painful” and “desperate”
By following these guidelines, you can minimize the risk of having your posts disapproved or your Facebook account suspended. Remember that Facebook’s policies are designed to protect users and maintain a safe and appropriate online environment.
Financial forbidden words
Financial matters are considered sensitive on Facebook, and it’s not uncommon for individuals to exploit Facebook ads for fraudulent activities. Consequently, Facebook has categorized financial terms as restricted words or phrases, prohibiting their use in advertising campaigns.
Here’s a comprehensive list of restricted financial terms on Facebook:
- Loan-related terms:
- Borrow
- Lend
- Loan
- Credit loan
- Line of credit
- Microloan
- Currency and finance terms:
- Currency
- Finance
- Monetary
- Investment
- Return on investment (ROI)
- Interest and tax terms:
- Interest
- Interest rate
- Tax
- Taxation
- Lending and disbursement terms:
- Lend
- Disburse
- Fund
- Financing
By adhering to these guidelines and avoiding the use of restricted financial terms, you can ensure that your Facebook ad campaigns comply with the platform’s policies and maintain a positive user experience.
Words related to chemical composition and chemicals
The deceitful practice of misleading users with dietary supplements by explicitly listing chemical ingredients has become increasingly prevalent. Consequently, Facebook has implemented strict regulations, prohibiting the use of keywords related to chemical and pharmaceutical substances in advertising campaigns. This includes terms that directly identify drug components or imply medical or pharmaceutical properties, such as Omega 3, collagen, calcium, miracle cure, paraben, silicon, and others.
Racial and Gender Discrimination
Racial and gender discrimination are not only sensitive issues on Facebook but also globally. To protect users from malicious content, Facebook has categorized these terms as violations of its policies. These restricted words are further divided into the following categories:
Gender-related terms:
- Female
- Male
- Sir/Madam
Terms referring to territories and nationalities:
- Vietnam
- USA
- France
- Japan
- South Korea
- China
- Laos
- Cambodia
Racial discrimination terms:
- People of color
- White people
- Black people
- Asians
- Europeans
Using these terms frequently or repeatedly can trigger Facebook’s detection system. It is highly recommended to avoid such sensitive words to ensure a smooth and successful Facebook advertising campaign.
Restricted Words in the Education, Employment, and Office Rental Fields
Facebook has emerged as one of the most popular platforms for job seekers and recruiters alike. Users can find a wide range of content, including job postings, training courses, office rentals, and advertisements from companies offering related services. However, this popularity has also attracted individuals who exploit the platform for fraudulent activities or disseminate misleading information.
To combat these issues, Facebook has implemented restrictions on certain keywords related to education, employment, and office rentals. Advertisers and content creators should avoid using these terms to ensure compliance with Facebook’s policies and maintain a safe and trustworthy environment for users.
Restricted Words in the Surveillance Camera and Security Camera Industry
Facebook’s advertising policies extend to restricting keywords related to the sale of surveillance cameras, other monitoring devices, and eavesdropping software. These restrictions aim to prevent the misuse of such products and protect user privacy.
Prohibited Keywords:
- Surveillance camera
- Security camera
- Monitoring device
- Eavesdropping software
- Hidden camera
- Tracking device
Impact of Restricted Keywords:
When using these restricted keywords in Facebook ads, advertisers may encounter the following consequences:
- Ad disapproval: Facebook’s automated system may flag ads containing these keywords and prevent them from being displayed.
- Limited reach: Even if ads are not disapproved, their reach may be significantly reduced.
- Account suspension: Repeated violations of advertising policies could lead to account suspension or even permanently ban.
Alternatives to Restricted Keywords:
To comply with Facebook’s policies and effectively promote surveillance and security products, advertisers can consider using alternative keywords that are less likely to trigger restrictions. These could include:
- Home security solutions
- Video surveillance systems
- Property protection
- Crime prevention
- Safety and security
By carefully selecting keywords and adhering to Facebook’s advertising guidelines, advertisers can ensure that their campaigns reach the right audience while maintaining a responsible and ethical approach.
In conclusion
Optimal Marketing Agency has compiled and curated this comprehensive guide to help you understand the restricted words and policies that govern Facebook advertising. Gaining a thorough understanding of these guidelines is crucial for crafting compliant and effective ad campaigns.
To further enhance your knowledge and avoid potential violations, we encourage you to delve into the intricacies of Facebook’s advertising policies. By staying informed and adhering to these guidelines, you can ensure that your ad campaigns run smoothly and effectively reach your target audience.
We hope this information has equipped you with the knowledge to avoid restricted words in Facebook advertising. For assistance in creating high-quality, compliant Facebook ad copy, reach out to Optimal Marketing Agency team of experienced marketing professionals. We are here to guide you through the process and help you achieve your advertising goals.