How do I troubleshoot Facebook ad not spending?

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Currently, Facebook is one of the most popular advertising platforms in the world, especially in the retail industry. Facebook provides effective targeting options and cost-effective bidding strategies. However, starting advertising on Facebook is not always easy. In fact, a common experience is waiting for clicks to appear. So, why do Facebook ads not spend after 24 hours? Don’t worry, Optimal Marketing Agency is ready to help! Let us help you solve your problem effectively.

Why are your Facebook ad not spending

If you find yourself in this situation, don’t worry. We’re here to help. Below is a list of common reasons why your ad may not be spending. Check and apply them to your campaign.

Landing page error

Facebook considers the post ad clicks experience as well. To ensure a good user experience, it’s important to have a landing page that is fast-loading, mobile-optimized, and relevant to ad content.

It’s also important to avoid having too much many ads and pop-ups on the landing page, as well as plagiarized content, which can drive user traffic away.

Facebook Ad Account Review

The Facebook Ads account undergoes random reviews to ensure compliance with Facebook’s policies. These reviews occur frequently and do not follow a fixed schedule. During the review process, Facebook ensures that the Facebook Ads do not encounter any expenditure issues.

Ads are low quality

Facebook may flag ads as low-quality for various reasons, such as blurry visuals, sensational language, or clickbait tactics.

To ensure that your ads meet Facebook’s standards, make sure that your visuals are of high quality and that your language is not exaggerated or insulting. Avoid using clickbait tactics that ask users to like, comment, or share, and refrain from making deceptive claims. This will help your ads perform better and reach your target audience more effectively. If you have any further questions or concerns, please contact us now.


According to Facebook’s help page, the Facebook advertising distribution system uses an auction process and machine learning technology to determine where, when, and to whom your ads should be displayed. These processes work together to maximize value for both individuals and business.

Setting a low bid limit can keep your bid too low and lead to distribution issues. It’s important to find the right balance between bid limit and ad performance.

Ad Budget Misalignment with Target Audience

When running an advertising campaign, it’s important to ensure that your budget aligns with your target audience. If your customer file contains several million people but you only allocate $10 per day, your ads may struggle to reach the entire targeted audience you’ve set, and the budget might be too modest to adequately fuel Facebook’s machine-learning process. On the other hand, having an excessive number of targets in your customer file, overly detailed, can lead to Facebook ads active but not spending problems. This, coupled with too few people engaging, becomes a significant factor in serious underperformance, where the ads fail to generate substantial results.

Your ad account has reached its spend limit

It’s advisable to set a spending limit for your Facebook Ads account to avoid overspending on campaigns. However, it’s easy to forget that there is a limit, and over time, that limit can be reached. When that happens, your ads will stop spending, and Facebook won’t display them to your audience anymore.

3 tips to make your Facebook ad spending more effective

Optimal ad scheduling

Advertisers should avoid setting ads with large daily budgets in the evening to avoid fund accumulation. If you set a daily budget of $30 and start running ads at 5 AM, this amount will be distributed over 20 hours from 5 AM to midnight. However, if you set ads to start running at 4 PM, $30 will be spent over 8 hours from 4 PM to midnight. This situation is called fund accumulation. Typically, when Facebook distributes ads hastily in this way, it is often ineffective and may not even generate fees.

Continuously measuring your Facebook ads

After launching your Facebook ads, it is important to keep a close eye on their performance by analyzing the data in your Facebook ads report. This will help you identify any underperforming ads and determine effective strategies for optimization. Swiftly recognizing issues allows for prompt corrective action. To enhance ad efficacy, regularly assess metrics such as click-through rates, engagement, and conversions. If certain ads are not yielding the desired results, consider adjustments to targeting, creative elements, or bidding strategies.

In addition, you can utilize A/B testing to experiment with different ad variations and pinpoint the most effective elements. Remember, the key is proactive analysis and timely adjustments. By staying vigilant and responsive, you can ensure optimal performance and maximize the impact of your Facebook advertising efforts.

Utilizing Facebook Agency Ads Accounts

You can rent these accounts from various agencies such as Optimal Marketing Agency, ScalMedia, Plus Agency,…These accounts offer large spending caps and an unlimited advertising budget, allowing you to combine unlimited ad sets and campaigns to tailor your marketing approach. You can choose from various payment options for a convenient and hassle-free experience. Additionally, you can benefit from prioritized support directly from Facebook, complemented by dedicated agency assistance to manage your ad campaigns efficiently.

Moreover, in case your Facebook ads are not spending, you can use a Facebook ad account unlimited spending, which will help you control and ensure the reliability of your advertising strategies.

Rent Facebook Ad Account

Reasonable cost calculation

The formula for calculating the daily budget for your ad campaign is: Daily budget = Number of ad groups * Maximum cost per acquisition (CPA). Here, the maximum CPA is the highest amount you are willing to spend on a single conversion to earn a profit from a sale. For example, if you want to sell an item for $30 with a base price of $10, your profit will be $20. Therefore, your maximum CPA should be less than $20 to earn a profit. After calculating the cost, refunds, and management fees, you will be safe with a maximum CPP of around $15.

In your example, the amount you will spend in a day will be: Daily budget = 10 * $15 = $150. Please note that this is the maximum amount you can spend in a day. If you want to reduce costs, you can reduce the number of ad groups or lower your maximum CPA.

In conclusion

If you are struggling with advertising on Facebook and unable to spend, collaborating with advertising agencies such as Optimal Marketing Agency can help you leverage their expertise and bring tremendous benefits. If you need more information about Facebook ad campaigns, please refer to Optimal Marketing Agency website.

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