Advertising cryptocurrency on Facebook is effective in generating valuable potential customers for your project. With over 2.9 billion active users, this platform makes it easy to connect with your target audience.
However, Facebook has restrictions on cryptocurrency advertising. Therefore, project owners should hire a Facebook cryptocurrency advertising service provider to avoid violating their rules. Such a company understands the best marketing techniques to run a successful cryptocurrency advertising campaign on Facebook.
Do you plan to advertise cryptocurrency on Facebook? If so, there are specific approaches you can take to increase your chances of success. Here, we share the strategies you can use to run a successful cryptocurrency advertising campaign on Facebook.
Understanding Facebook’s cryptocurrency advertising policy
Before 2021, advertising cryptocurrency on Facebook was almost impossible as the social media giant had banned many cryptocurrency ads. Facebook’s advertising policy on cryptocurrency requires advertisers to register their cryptocurrency ads on Facebook. The application requires advertisers to provide a lot of information about their business activities. For example, advertisers must provide information about their licenses and disclose whether they participate in the public stock market.
However, recently, most of Facebook’s bans on cryptocurrency advertising have been lifted. Therefore, advertisers can advertise their Facebook NFTs if they meet the eligibility criteria. However, advertisers must submit a written request for permission to advertise the following services and products:
- Cryptocurrency trading and exchange platforms: These include trading tools such as spot trading, futures trading, and margin trading.
- Lending and borrowing services for cryptocurrencies: Platforms that provide these services must apply for permission to advertise their cryptocurrency ads on Facebook.
- Cryptocurrency wallets: Wallets that allow individuals to buy, trade, or exchange their cryptocurrency tokens.
- Hardware and software for mining digital currency: If you sell these products, you need written permission to place ads on Facebook.
How to run a successful Facebook cryptocurrency ads campaign
Running a successful cryptocurrency advertising campaign on Facebook requires a plan, whether you want to run an NFT Facebook advertising campaign or a cryptocurrency advertising campaign on Facebook. Here are some strategies to develop a successful cryptocurrency advertising strategy on Facebook: There are three levels of marketing campaigns on Facebook: campaigns, ad sets, and ads. During the campaign stage, you choose your objective, which is the action you want people to take after interacting with your NFT ad on Facebook. Facebook has three types of objectives: Awareness, Consideration, and Conversion.
Therefore, you should choose your objective based on your strategy. For example, suppose you want to focus on a targeted campaign to attract people from Facebook to your website. In that case, you can choose the Traffic or Conversion objective for each action you want people to take.
Creating a perfect custom audience
Advertising is the second level when advertising cryptocurrency on Facebook. This stage determines how your ad runs. Therefore, targeting is an important aspect of your campaign’s success. There are three main techniques for identifying your target group:
- Lookalike audience: This technique involves creating a custom audience based on the characteristics of your existing customers. Facebook will then find users who are similar to your existing customers and show them your ads.
- Interest-based audience: This technique involves targeting users based on their interests. You can target users who have expressed interest in cryptocurrency or related topics.
- Behavior-based audience: This technique involves targeting users based on their behavior. You can target users who have visited your website or engaged with your Facebook page.
Complaint copy
When creating your ad, make sure it does not contain any exaggerated claims that make it look like a Ponzi scheme. Also, ensure that your ad copy is not identical to any previous ads that were rejected by Facebook. By following these guidelines, you can create a perfect custom audience for your cryptocurrency advertising campaign on Facebook.
Use demographic & interest alternatives
When targeting individuals who have never contacted your business, you can use demographic and interest alternatives. This involves focusing on specific demographic elements such as nationality, gender, and language.
The Detailed Targeting Section of Facebook Ads Manager has various aspects, including audience behavior, demographics, and interests. You can select the suitable options fitting your campaign.
There are no regulations governing the size of your target audience. Ideally, you can attain the best outcomes if you focus on basic targeting via a layered technique. Here, you select a combination of interests and actions to find your perfect audience.
For example, suppose your NFT ads on Facebook aim to reach people who want luxury necklaces. Start by targeting individuals captivated by chains. You can then narrow your audience to people who recently bought necklaces based on NFTs. The final stage is to layer an economic variable, such as purchase behavior. For example, you can focus on luxury brand buyers.
Target a custom crowd of individuals who know your business
Targeting a custom crowd of individuals who know your business can be achieved through custom audiences. Custom audiences let you reach out to individuals who have interacted with your company on Facebook, your platform, or through email marketing. This type of targeting can deliver excellent outcomes because your cryptocurrency ads on Facebook reach out to people who already know your business.
To initiate the creation of any Custom Audience type, begin by accessing your Facebook audiences page in Ads Manager. Click on “Create a Custom Audience.” If you’ve previously crafted an ad, you’ll encounter a dropdown menu instead of a button.
Here are the results of a Facebook ad campaign from the US. As you can see, the Remarketing campaign (that uses Custom Audiences) had the lowest Cost per Purchase and the highest Return on Ad Spend (ROAS).
Reach out to a lookalike audience like the existing crowd
To reach out to a lookalike audience like the existing crowd, advertisers can use Facebook’s algorithm to develop this audience. Lookalike audiences are a great way to reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. This Holy Grail crowd produces excellent outcomes in any Facebook crypto ads campaign.
Once you identify your crowds with various choices on Facebook, you can select placements, create a budget & schedule, and choose a bid type.
Develop and test your creative
The appearance of your Facebook crypto ads depends on your campaign strategy, objectives, and banner design. Some goals dictate the banner design you can apply. For example, the Local Awareness goal prohibits the use of canvas banners.
There are five formats for your Facebook crypto ads, including:
- Carousel
- Single picture
- Single video
- Slideshow
- Canvas
An excellent Facebook practice is to develop multiple banners when conducting the campaign. Avoid stopping once you create a single photo. By generating many banners featuring various formats and imagery, you enhance the performance of your campaign. So, launch new adverts when the relevance score of the current banners dwindles.
Frequently, people make a blunder by killing a campaign and starting a fresh one. If your initial flier was effective, avoid stopping it. Instead, it would help if you introduced a new commercial.
Facebook has a strict policy on advertising cryptocurrency products and services. Advertisers who wish to promote cryptocurrency or related products and services must meet the eligibility requirements listed on Facebook’s website. These requirements help Facebook identify legitimate advertisers who use safe cryptocurrency advertising practices. If you meet the eligibility requirements, you can confirm your eligibility to advertise cryptocurrency products and services by submitting an application.
Once you have been approved to advertise cryptocurrency products and services, you can create and share adverts with the relevant audience. It is important to note that your ads must not promote prohibited financial products.
Contact us to start moving your business in the right direction