If you own a hotel or manage booking marketing and want to attract more reservations, advertising on Facebook is a must. Your potential customers spend a lot of time scrolling through Facebook daily. For instance, every time I travel or need a getaway, I check hotel reviews and photos on Facebook. With the right strategies, you can capture customer attention and stand out from the competition. In this article, we’ll show you how to use Facebook ads for hotels to attract potential customers and encourage them to become loyal patrons.
Why should you use Facebook ads for hotels?
There are many reasons why advertisers should use Facebook ads for hotels to reach potential customers and promote their brand image as well as special offers. Here are some key reasons:
Broad Audience Reach
With 3 billion monthly active users, Facebook is the ideal platform to reach travelers worldwide. Unlike handing out flyers, which only allow for one-time contact, Facebook’s repeated and consistent presence in users’ news feeds ensures they will remember your services quickly and for the long term through daily interactions.
Whether targeting local tourists or international travelers, Facebook’s vast user base guarantees you’ll reach a diverse audience. This extensive reach helps attract guests from various regions, enhancing your hotel’s visibility.
You’ve probably seen friends and family posting vacation photos or sharing their travel experiences on this platform. Studies show that over 9 out of 10 users turn to Facebook for researching, planning, and arranging their trips. They use it for inspiration, recommendations, local information, and travel tips. Therefore, advertising on Facebook can help your business reach travel-oriented audiences more effectively than many other advertising methods.
Not being actively present on Facebook would be a major mistake, especially when your competitors are using it to grow their brand and attract bookings.
Targeting Options
Facebook’s advanced targeting capabilities allow you to narrow down your target audience to travelers most likely to book a room.
You can filter by demographics, interests, behaviors, and even travel intent, ensuring your ads reach those who are planning trips or looking for accommodations.
Others
With a Facebook ad campaign, customers can view all the highlighted images and services of your hotel, quickly driving their booking decision without spending too much time evaluating. Customers can book rooms with just a click of a “send messenger,” “call us,” or by filling out a form in conversion ads.
Facebook ads can drive direct traffic to your booking page, reducing reliance on third-party platforms and avoiding high commission fees. This direct booking strategy allows hotels to better control pricing, availability, and the guest experience.
Best Types of Facebook Ads for Hotel
Choosing the right ad type is crucial for effectively showcasing your hotel’s features and driving bookings. Here are the best types of Facebook ads for hotels and why they work:
Facebook Video Ads
Video ads generate 25% more views, 480% more clicks, and 270% more leads compared to photo ads. With video ads, you can create a captivating story around your hotel, from showcasing breathtaking views and highlighting the warmth of your service to taking guests on a virtual tour of your property.
Facebook Carousel Ads
Carousel ads offer a rotating format that allows hotels to display two or more images or videos in a single ad, each with its own title, description, link, and call-to-action. Users can swipe on mobile devices or click arrows on desktop screens to scroll through the carousel cards.
This visually engaging format showcases various aspects such as rooms, landscapes, hot water services, laundry facilities, or recreational areas in and around the hotel. The continuous display of Carousel ads captures the attention of your target audience and encourages them to take action.
Facebook Collection ads
Imagine creating an art collection book that showcases your offerings online, allowing potential customers to flip through each chapter effortlessly. That’s the power of Facebook Collection ads.
They enable you to highlight multiple services such as accommodations, dining options, or service packages in a single ad, making it easy for users to explore and book directly from their mobile devices.
How much do Facebook Ads Cost for hotels?
For small hotels, a daily budget of $10 to $30 can effectively drive local reach and engagement. This translates to approximately $300 to $900 per month, allowing these hotels to focus on key placements like Facebook Feed and Instagram Stories.
For larger hotels, a daily budget of $100-$500, or $3,000-$15,000 monthly, can accommodate broader targeting, multiple ad formats, and premium placements.
It’s important to note that these are just estimates. The actual cost of your Facebook Ads will depend on your specific campaign goals and targeting.
Facebook Ads For Hotel Strategies
Here’s a comprehensive list of tips to keep in mind when creating ads for your hotel:
Create Facebook Lookalike audiences to reach customers
If you’ve been running Facebook ads with success, consider using the Lookalike Audience feature. Facebook will create an ideal target audience for your ads based on the characteristics of your current guests, showing your ads to people who are highly likely to book your hotel.
Optimize for Mobile Devices
Statistics show that the majority of users access Facebook exclusively on mobile devices, so ensure your ads are optimized for a mobile-first approach. Compare different versions of your ads to see which performs best, such as testing various headlines, text, and images.
Promote Seasonal Packages and Local Experiences
Create ads showcasing special seasonal packages like winter getaways or summer beach trips. Combine these with local experiences such as wine tastings, guided tours, or cultural events to attract travelers seeking a complete experience.
You can achieve this by promoting your hotel’s event facilities to attract bookings for weddings, corporate meetings, or private parties. Highlight the flexibility of your event spaces, catering options, and dedicated event planning services.
Run Limited-Time Offers
Creating a sense of urgency will always drive more direct bookings, helping to reduce reliance on third-party platforms. This strategy applies to every industry, and hotels are no exception. Promote limited-time offers like Veneto did in their ads to encourage immediate bookings. Highlight the exclusivity of these deals by using phrases like “limited availability” or “book now and save.”
In Conclusion
Social marketing for hotels can be challenging, especially on a large and complex platform like Facebook. Optimal Agency hopes that with the information in this article, you are now ready to build effective and smart Facebook ads for your hotel.
With experience managing ads for businesses of all sizes, Optimal Marketing Agency can help your hotel set up targeted campaigns, optimize your ad budget, and drive more direct bookings. We specialize in providing the resources needed to perfect your Facebook ad campaigns. You don’t need to prepare anything because we’ve got it all covered.
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