Dynamic Creative Optimization or DCO is vital to digital marketers, especially digital advertisers since it plays an important part in creating ads.
If you want to know what DCO is, how it works, and some tips, let’s scroll down for more details.
What Is Dynamic Creative Optimization?
Dynamic Creative Optimization, or DCO in short, will help you create multiple iterations of an ad using the same base creative while tailoring parts based on audiences, context, and previous performance in just a matter of time.
This improves the ad’s effectiveness with the audience and consumers.
Why Is Dynamic Creative Optimization Essential For Digital Marketing?
Nowadays, people are using more and more platforms, from social to search engines. The more content the user scrolls down, the more ads they see. According to research, a customer may see over 2 thousand ads every day. Such an enormous number for a customer, not counting over billions of customers all around the world.
Therefore, you must optimize your content and brand image to attract customers with creative but relevant messages. DCO will come in handy in this case – it allows advertisers and organizations to bring out more impactful, relevant, appropriate, and informative experiences when seeing ads.
How To Create A Dynamic Creative Optimization Campaign
After a basic understanding of DCO, it’s time you think about methods to catch the opportunities to engage with the customers via ads and every single ad should be the touchpoint to open and deepen the relationship with current and future customers. A DCO marketing strategy will be successful if it delivers the right content to the needed audience in the right context.
Let’s get started.
Decide You Scope
When you start a campaign, there are 2 factors that you must define: main objectives & key results (OKRs), and key performance indicators (KPIs).
It would be best to define your final goals so you or your team can know what you are aiming for in each phase.
Co-working Will Be Great
The secret ingredient of a successful DCO strategy is the collaboration between individuals, creative teams, publishers, and more. To be more specific, you can check the list below:
- Collaboration: As mentioned below, individuals and teams should work together from the early stage to the end, ensuring a higher chance of success.
- Data-Driven Creativity: Insights about the audience, messages, and KPIs will guide your team to the best creative development.
- Remain Communication: Regular planning meetings will ensure everyone is on the same page and can adjust the strategy based on its performance.
Know Your Audience
When working on the audience, you may ask yourself these questions:
- Who will be your targeted audience?
- What is the plan to adjust your ads to be the most relevant?
- What design should you proceed to fit the audience?
- What is the message for the audience?
Create Your Own Template
You should consider the needed elements of the ads and the flexibility. To be more specific, flexibility means more time and effort to create a flexible template to avoid changes in the production process.
Some questions can be popped out such as:
- Where will you place your dynamic factors like the product name or Calls To Action (CTAs)?
- How do you display the dynamic images?
- Are there any other dynamic features such as layouts, color schemes, or typography?
Regular Check
You must check the performance regularly to have the best overview of the project. Then, you can decide which to optimize, change, or remove.
Also, continuous testing and creation will help you discover more potential and new dynamic elements.
How Can The Dynamic Creative Optimization Help With Advertisement?
For ad account rental services, they can use Dynamic Creative Optimization for the ad campaigns that adapt to the audience information such as:
- Targeted audience range
- Geographic locations
- Interests of the audience
- Campaigns that are shown on the related pages
Below is an example of how Dynamic Creative Optimization can be applied to a specific ad:
Conclusion
Dynamic Creative Optimization is a great tool for modern marketing since it helps you improve the creation and relevance of your ads. On the other hand, it will reduce friction and make it simple to send a proper message to a customer in a suitable context. Remember, the experience is all about reaching your audience with the right message and context.