TikTok has become a platform for discussions on cryptocurrency, with #Crypto having 35.1 billion views on the app (as of December 2023). Previously, TikTok banned all content related to cryptocurrency and financial services. However, the new program of TikTok now allows crypto companies to run ads on the platform, enabling them to reach potential customers and increase sales.
Today, let’s explore easy tips to advertise cryptocurrency on TikTok and the types of ads that are suitable for your brand. Let’s discover right now!
What is TikTok Crypto?
So, what is “TikTok cryptocurrency”? – Cryptocurrency is a type of digital currency that uses a special technology called blockchain. When we talk about “TikTok cryptocurrency”, we are also talking about a group of TikTok users interested in cryptocurrency, along with hashtags, trends, and challenges related to cryptocurrency on TikTok.
However, TikTok enforces specific regulations related to cryptocurrency, including content and sponsored advertising in various positions. It’s exciting to hear promising news for cryptocurrency advertisers on TikTok! A beta program is currently being tested in the US and Canada. If widely implemented, this initiative could significantly rationalize the platform experience for cryptocurrency advertisers, making it easier for them to navigate and operate. Keep scrolling to learn more details about this program.
What types of Crypto ads are allowed and prohibited on TikTok?
According to FT Advisor, in 2021, TikTok announced that certain ads would be banned from the platform, including those based on cryptocurrencies and financial products. However, now, cryptocurrency companies that have registered have been approved by regulators to run ads promoting cryptocurrencies to all TikTok users over 18 years old in the United States and Canada.
To run ads on TikTok, you need to register for a TikTok Ads account and deposit money into your account. The minimum advertising cost on TikTok is $10 per CPM (cost per 1000 views) and requires a minimum of $500 for a campaign.
The regulatory agencies currently approved are:
- United States: Financial Crimes Enforcement Network (FinCEN).
- Canada: Financial Transactions and Reports Analysis Centre of Canada (FINTRAC).
| Allowed on TikTok | Prohibited on TikTok |
| – Post educational content | – Directly promoting specific crypto assets |
| – Discuss developments in the crypto space | – Provide financial advice or recommendations |
| – Explain blockchain and cryptocurrency concepts | – Make claims of guaranteed returns or “get rich quick” schemes |
| -Promote NFTs or suggest market manipulation or pump-and-dump schemes | |
| – Testimonials or endorsements from celebrities or influencers |
Optimal Marketing Agency’s tips for Cryptocurrency promotion
The registered organizations are allowed to create ads on TikTok to promote their services and discuss cryptocurrency investments. Due to the newness and volatility of this currency, it is important to approach such promotional programs with caution. While waiting for TikTok to enable paid ads for crypto companies, there are still ways to promote cryptocurrency on TikTok. Here are some tips:
- Hashtag Challenge
- Product Reviews
- Educational Content
- Include a Call-to-Action (CTA)
Hashtag Challenge
This is a widely popular strategy on TikTok. You can create a challenge that is related to your cryptocurrency and encourage users to participate. For example, you can create a challenge that involves users creating videos of themselves using your cryptocurrency.
Although hashtags can help you reach more people, you should be aware that there are certain terms related to cryptocurrency that TikTok strictly prohibits. Stay updated on banned or restricted hashtags in TikTok’s algorithms. Additionally, there are other terms that fall into a gray area, which may limit the number of viewers for your content.
| Should | Shouldn’t |
| – Use general finance and investing hashtags: #finance, #investing, #financialfreedom, #stockmarket, #investingtips to reach a wider audience interested in finance and investing. | – Avoid using terms implying financial advice such as #getrichquick, #moon, #lamborghini, and #financialadvice. |
| – Focus on blockchain technology by using hashtags such as #blockchain, #web3, #dapps, #defi, and #smartcontracts to attract people interested in blockchain technology. | – Avoid using hashtags associated with scams or pump-and-dump schemes such as #cryptosignals, #10xgains, and #easymoney. |
| – Employ educational hashtags such as #learncrypto, #cryptobasics, #bitcoin101, #cryptoexplained, and #whatisblockchain to help people learn more about cryptocurrency and blockchain technology. | |
| – Create your niche hashtags such as #yourbrandnamecrypto, #cryptocommunity, and #yourspecifichashtag to promote your brand and create a community around it. | |
| – Combine relevant hashtags such as #finance, #crypto, #investing, and #learncrypto to reach a more specific audience. |
Product Reviews
Collaborating with influencers to create product reviews is also a good strategy on TikTok. You can reach out to influencers who have a large following and ask them to review your cryptocurrency.
There are many people who influence cryptocurrency on TikTok, and you can search for them using keywords such as “TikToker Crypto” or “Crypto Influencer”. You may have heard of some people who have influence on cryptocurrency. And here is your top 5 best TikTok crypto influencers you should follow:
Crypto Market Reviews (@cryptoprojects)
- Follower: 1.3M
- Like: 16.5M
Cryptokang (@cryptokang.reborn)
- Follower: 384K
- Like: 3M
CRYPTO / NFT (@crypto.review)
- Follower: 860k
Like: 9.5M
Wendy O (@cryptowendyo)
- Follower: 268K
- Like: 3.1M
Crypto Cita (@cryptocita)
- Follower: 752K
- Like: 14.2M
Ensure influencers disclose partnerships according to TikTok’s policy.
Educational Content
Collaborate with TikTok influencers to create educational content about cryptocurrency. This can help users understand the basics of cryptocurrency and how it works.
Provide valuable information about cryptocurrency to cater to TikTok’s learning-oriented audience. Utilize hashtags like #TikTokcrypto, #Cryptoeducation, or #Cryptotips. Make your crypto content fun and appealing with humor, music, filters, effects, or challenges.
Include a Call-to-Action (CTA)
Include a CTA with your content to encourage users to take action. For example, you can ask users to visit your website or download your app.
In conclusion
TikTok has policies, guidelines, and must comply with local laws in target markets. Rules may vary depending on your specific situation and goals.
If you want accurate and up-to-date information about advertising cryptocurrencies on TikTok, it’s best to consult with TikTok’s support group or Optimal Marketing Agency. They will help you make optimal decisions for your advertising campaign, maximize results, and minimize the risk of ad blocking or financial restrictions.
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