New Year’s Eve is the time for reunion, celebration, and a fresh start. It’s an opportunity for businesses to connect with clients and increase conversion rates. Whether you own a small business or a major enterprise, these strategies can help you have a memorable and successful New Year’s Eve. Therefore, in this post, let’s find out how to boost your online business.
Why Is New Year’s Eve A Great Chance to Boost Your Business?
There are some reasons that New Year’s Eve is a fantastic time to speed up your business:
- Increased Consumer Spending: Being frequently in a joyful mood, people are more pleased to spend money on themselves, loved ones, or experiences literally.
- Interactive Opportunities: The festive atmosphere fosters a comfortable environment for businesses, making it easier to interact with potential clients.
- Fresh Starts: Many people reckon the new year as a fresh start, which makes them more open to exploring new services or products that coincide with their goals such as improvement in mental health, physical health, etc.
- Brand Awareness: With the right marketing methods & content, you will enhance the brand visibility, opening to more sales & collaborations. Also, the interaction with brands in real life & on social media will be improved.
Successful New Year’s Eve Marketing Plans
As Early As Possible!
If you want to get your customers as many as possible, why not roll out the event early? Given the significance of this global holiday, people always want to spend time with their families & friends, which is why it is essential to target early purchasers and ensure they can reach your discount event.
Also, if you want potential clients to reach you online, you should run ads. Optimal Agency will offer you the services to rent Google or Facebook ad accounts. Offering good Facebook, Google, or TikTok ad account rentals, you may maximize your advertising efforts to reach a larger audience, get more traffic, and skyrocket your conversions.
Offer Plenty of Different Pricing Options
After the New Year event is announced, you should set up a new pricing plan for the event. Since the spirit to purchase new things will rise, the opposite should be applied to your price. A direct percentage discount will put your business in a more competitive position, gathering users from other brands. For instance, a 20% discount on product type A & 30% discount on product type B will surely clear their SKUs (Stock Keeping Units).
Moreover, you may offer gifts to the customers. The gifts might be:
- Direct offer: Each customer will receive a present after purchasing.
- Buy X get Y: You may set up a discount such as “Buy 2 get 3” or “Buy 2 get 1 for free”.
Create Unique Content
Search engines are essential for reaching your targeted audience. Implement a strong SEO plan to make your New Year’s Eve event easily findable online.
One of the best ways to drive as much organic traffic to your site as possible is to make a lot of unique content. Some tips are:
- Create in-depth posts about your event.
- Run ads on Google & social media.
- Remain content-unique.
- Apply influencer marketing.
- Provide detailed insights into your event and why the customers should choose you over the others.
Follow-Up The Abandoned Carts
Remarketing or following up on the abandoned carts will contribute a lot to keeping your event at the top of the potential customer’s mind. for example, if a customer is looking at 10 events but you are the only brand following up, they will likely mention yours. Not only get that sale but your brand might get promoted to the customer’s network.
To do the remarketing rightfully, you might want to follow these tips:
- Make an exclusion list so as not to waste money on the current customers.
- Build an interactive-level segment so you can pay the most for the “hot” clients.
- Keep the ad content up-to-date, both video, image, and text ads.
What Method Should You Follow For New Year’s Eve?
New Year’s Eve is more than a normal holiday, and people are willing to spend big chunks of money to have their moments. Therefore, make sure you have everything for everyone, serving the most as you can, and money will come to you!