The recommended Facebook picture size for ads can vary over time, but most aspect ratios are standardized. Adjusting your image sizes to fit these different placements can help optimize your ad performance.
Facebook News Feed ad size
Currently, for image ads, it’s advisable to use a minimum size of 1080 x 1080 pixels. Additionally, you can add multiple image sizes per ad based on the specific placements you’re targeting. These placements might include the Facebook Feed, Stories, right column, in-stream, and more.
Facebook News Feed Image ad size
- Display size: 1080px x 1080px recommended, or larger
- Minimum image ad width: 600px
- Minimum image ad height: 600px
- Aspect ratio: 1:1 or 1.91:1
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook News Feed Single Video
- Display size: 1080px x 1080px (desktop or mobile) or 1080px x 1350px (mobile only)
- Minimum video ad width: 120px
- Minimum video ad height: 120px
- Aspect ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
- File type: MP4, MOV, GIF
- Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
- Maximum file size: 4GB
- Maximum video length: 241 minutes
Messenger image ads size
Sponsored messages
- Facebook ad image size: At least 1200 x 628 pixels.
- Recommended Facebook ad aspect ratio: 1:91:1. However, ratios from 9:16 to 16:9 are supported.
- Recommended image file types: JPG or PNG.
- Maximum file size: 30 MB
Messenger Inbox ads
- Facebook ad image size: At least 1080 x 1080 pixels, but it’s best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
- Recommended Facebook ad aspect ratio: 1:1. Image ratios from 16:9 to 9:16 are supported, but your image may be masked to 1:1.
- Recommended image file types: JPG or PNG.
- Minimum Facebook ad dimensions: 254 x 133 pixels.
- Maximum file size: 30 MB
Special Facebook picture size for ads
The special Facebook picture size for ads varies depending on the type of ad you are creating. Different ad formats may have specific image size and ratio requirements.
Carousel
When creating carousel picture images for Facebook ads, it is important to adhere to the recommended image specifications to ensure the best quality and compatibility.
Here are the specific guidelines you should follow:
- Recommended Facebook ad image size: The best image size for Facebook ads is at least 1080 x 1080 pixels, but it’s best to use the highest Facebook Carousel image size that meets the ratio requirements since there is no maximum resolution.
- Recommended Facebook ad aspect ratio: 1:1. Ratios from 1.91:1 to 1:1 are supported (1.91:1 to 4:5 on Instagram), but they may be masked to 1:1.
- Recommended file types: JPG or PNG.
- Maximum image file size: 30 MB
Collection
- Facebook ad image size: At least 1080 x 1080 pixels, but it’s best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
- Recommended Facebook ad aspect ratio: 1:1. Ratios from 1.91:1 to 4:5 are supported, but they may be masked to 1:1.
- Instagram ad aspect ratio: 1.91:1 to 1:1.
- Recommended file types: JPG or PNG.
- Maximum file size: 30 MB
Slideshow
- Recommended Facebook ads image size: At least 1,080 x 1,080 pixels.
- Facebook ad aspect ratio: 16:9 or 1:1. Note that the ratio should be consistent. If one of the images in a Slideshow ad has a different size, all of them will be cropped to 1:1.
- The number of images: 2-15.
- Recommended file types: PNG, JPG.
In-Stream Ads
Here are the detailed specifications for in-stream ad sizes on Facebook
- Recommended resolution: At least 1080 x 1080 pixels, but it’s best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
- Recommended image ratio: 1.91:1 to 1:1. In general, ratios from 1.91:1 to 4:5 are supported. However, if you include a link, launch an Offer ad, or use stock images, you’ll be limited to a ratio of 1.91:1.
- Aspect ratio tolerance: 3%
- Minimum image dimensions: 600 x 600 pixels.
- Maximum file size: 30MB
- Recommended file types: JPG or PNG.
In conclusion
Whether it’s for carousel ads, sponsored messages, news feed ads, or in-stream ads, maintaining the recommended image resolution, ratio, aspect ratio tolerance, minimum dimensions, file size, and file types is crucial. By following these guidelines, you can create visually appealing and effective ads that resonate with your target audience and align with Facebook’s requirements.