Learn 6 Digital Marketing Skills

Thảo Vũ

Digital marketing is at the forefront of modern business strategies, enabling companies to connect with their target audiences in unprecedented ways. Whether you’re a seasoned marketer or just starting your journey, mastering the fundamental skills of digital marketing is crucial. In this comprehensive guide, we’ll explore 7 essential skills that are the building blocks of a successful digital marketing career.

Why is digital marketing skills so important now?

Digital marketing skills play a crucial role in maintaining a business’s online presence and creating effective online marketing strategies to promote their brand, products, or services. These skills allow businesses to reach their target audience through web browsers, social networks, and email newsletters. Additionally, digital marketing skills enable professionals to evaluate the effectiveness of their strategies and identify successful campaigns.

Check out 7 essential digital marketing skills

Content Management System (CMS)

A Content Management System (CMS) is software that enables users to create, manage, and modify content on a website without requiring technical expertise. In other words, a CMS allows you to build a website without writing code from scratch or having coding knowledge at all.

A typical example of a CMS is WordPress or HubSpot (CMS Hub). WordPress is widely used software worldwide.

In the modern era of technological development, a website is crucial and almost indispensable for any individual, business, or organization. A website contains a wealth of content depending on the industry or field the company is involved in. It is a place where most transactions between customers and businesses can occur.

Skill 1: Learn CMS to manage the website effectively

Skill 2: Related to CMS, Importance of practical skills and experience in building websites (adding features to the website to serve customers better). If you’re just starting out and don’t know much about CMS, you can use the basics.

Web User Behavior

This is an indispensable skill in Digital Marketing. If you have a website, you will naturally need to track user behavior on that website to gather as much data as possible. Based on this data, you can create marketing campaigns (content that serves customers best).

A common platform for achieving this is Google Analytics. Google Analytics reports common website metrics. If you can set up Google Analytics for your website, you will receive common data like visit counts and traffic sources. You can find out where your website visitors are coming from and how much time they spend on your website.

Customer Relationship Management (CRM)

CRM is where customer data is stored, serving as the foundation for marketing automation.

For example: You have a customer, and you record whether your salesperson has reached out to the customer, how they reached out, whether they made a phone call, scheduled an appointment, sent emails, or had meetings. You also document the content of these interactions and how they interacted with other customers. Everything similar to this is recorded in the CRM data system.

Then, you can categorize the data as follows:

  • Lead: A list of people with potential value who may buy your product but may not know much about you, or they haven’t shown a desire to learn about your product yet.
  • Opportunity: Considering purchasing the product, these customers have shown interest in the product and want to buy it.
  • Customer: Individuals who have agreed to finalize a purchase, becoming actual buyers of the product. Within this customer file, you can further divide it into smaller files (ex-customers, new customers).

Marketing isn’t just about marketing to potential customers but also to current customers and past customers.

Search Engine Optimization (SEO)

Google constantly updates its algorithms. Therefore, keeping up with the latest and best SEO trends and methods is crucial. How can your website’s content appear at the top of the search results page and, as a result, attract more views from potential customers? This includes knowing how to conduct keyword research, interpreting search intent, and improving your website’s ranking on search engines through on-page optimization and link building. The strategy involves selecting keyword groups that are easy to rank for with low competition. By investing in these keyword groups, your service and product-related articles can increase their chances of achieving ideal rankings in search engine results pages.

Some of the most popular keyword research tools are:

  • Google Ads Keyword Planner
  • Google Trends
  • Ahref Keyword Generator

Once you have identified keywords, how can you achieve high rankings for these keywords and creatively generate content on topics related to these keywords that potential customers are interested in

Content Marketing

“Content is King”

Bill Gates

Content is gradually dominating all Digital Marketing strategies, becoming a crucial element in helping brands achieve business effectiveness. For this reason, businesses heavily rely on content, such as blog posts, to attract customers.

Social Media Marketing

Your potential customers are all present on social media platforms. Social media marketing provides you with the opportunity to build a following for your brand, reach a large audience, and target potential customers.

Advertising Platform

Understanding the basics of running ads on different platforms is crucial.

  • Different platforms collect different data points for ad targeting
  • The cost of running ads varies based on different platforms and metrics
  • Familiarizing with policies of running ads and advertising content policies is necessary to avoid rejection or ban
  • Learning the basics of creating and running ad campaigns on any platform is recommended
  • Measuring and building reports is a crucial skill for effective ad campaign management

Some examples of Google advertising campaigns include:

  • Search Ads: These are advertising campaigns displayed on Google’s search engine results pages.
  • Local Service Ads
  • Display Ads: Advertising campaigns that display images through banners on websites partnered with Google, often using AdSense code.
  • Google Shopping Ads: Google Ads shopping campaigns are perfect for customers with e-commerce websites or brick-and-mortar retail stores looking to showcase their products to a new audience.

Leave a Comment