Running ads on Facebook requires both advertising efforts and payment for the ads. To ensure your campaign runs smoothly, you need to understand Facebook’s payment tools. This guide will show you how to add funds to Facebook ads quickly and easily.
How to Pay for Facebook Ads
As Facebook has become the largest social media platform in the world, more investors are pouring money into it. This increase in users creates a rich advertising environment. Therefore, Facebook allows businesses to run ad campaigns.
When running an ad campaign, you have two options: do it yourself or hire an agency to help you add funds to your Facebook ads. Consequently, when paying, if you hire an advertising agency, you pay them. If you run the campaign yourself, you pay Facebook directly. You need to integrate your preferred payment methods into your account.
To pay for Facebook ads, you must have admin rights to the ad account. If you have previously paid for Facebook ads, it will default to automatic payments. If you are using Facebook Ads for the first time, you need to set up manual payments.
Facebook Ad Payment Methods
After gaining the trust of many advertisers, Facebook continuously provides payment services to support customers. Currently, there are three main ways to add funds to Facebook ads, widely used by many. Each method has its own advantages in certain situations, so you should consider your purpose to choose the appropriate payment method.
Payment via Visa Card
This is the most common payment method worldwide due to its convenience and simplicity. Only Visa/MasterCard can make international payments to Facebook. To pay, you need to add your card information to the ad account. Ensure your account has sufficient balance to cover the ad limit.
Using a Visa card, you can use three types of cards:
- Visa/MasterCard Debit: You need to deposit money into the account first. When running ads, Facebook will deduct the exact amount from the card.
- Visa/MasterCard Credit: The advertising fee is paid in advance by the bank. You repay the amount to the bank at the end of the month.
- Visa/MasterCard Prepaid: Similar to Debit cards.
Payment with Discount Coupons
You can use discount coupons (if available) to pay for ad costs. These coupons can cover part or all ad service costs. To get these coupons, the advertiser must be a large, reputable advertising agency in the marketing industry.
Prepaying into Ad Accounts
Visa cards allow limited daily payments, which vary based on your account’s reputation and payment history. This might pose some disadvantages for large ad campaigns. Directly prepaying into the ad account eliminates this issue. This method is suitable for:
- Expanding ad reach and display time.
- Using premium ad packages.
- Accelerating user visibility.
Directly depositing into the ad account ensures your ad appears continuously, suitable for short-term campaigns requiring high customer engagement. Additionally, you receive some priority payment services using this method.
Note: Consider using this payment method carefully. If your account gets locked, the funds inside will be frozen, and you may lose the entire amount. Plan your budget carefully to avoid campaign interruptions.
How to Add Funds to Facebook Ads
Facebook has designed a simple process for adding ad funds for user convenience. Follow these steps to complete the process:
- Log in to your ad campaign account.
- Go to Ads Manager.
- Access Billing, then Payment Settings.
- Select “Add Payment Method” (if setting up manual payments for the first time). Choose your payment method, like Visa, discount coupons, PayPal, etc.
- If prompted for verification (usually with Visa cards), enter the correct information and click “Continue”.
- Click “Add Money” and enter the amount you want to add to the account.
- Confirm the transaction and check your account balance.
Note: The funds added to your account are stored indefinitely, meaning the funds remain unless your account is locked. However, Facebook cannot transfer the funds back to your card, so plan your budget accordingly. If you do not use all the funds, you cannot retrieve them.
Important: Do not change the payment card while running an ad campaign, as this may disable your ad account.
Why Businesses Cannot Add Funds to Facebook Ads
When adding funds to Facebook ads, businesses or individuals may encounter some issues that hinder the process. Below are five common errors and specific solutions for each.
Payment Card Not Supported by Facebook
Facebook Ads services only support three types of Visa cards: Prepaid, Credit, and Debit. If your card is one of these types but Facebook still shows an error message, it might be because international payment functionality is not activated on your card or incorrect card details were entered.
Payment Card on Facebook’s Restricted List
Some bank account holders have failed to pay Facebook ad fees, leading to restrictions.
Solution:
- Switch to another bank account for payments.
- Add another payment method to avoid campaign interruptions.
- Contact Facebook Customer Support to request assistance.
Payment Method Paused
Payment methods may be paused due to security reasons. Facebook may pause the payment method if it detects unusual activity, past ad fee defaults, or suspects the card has been stolen.
Solution: Contact Facebook Customer Support to explain and provide evidence that your account has not violated Facebook’s policies. Then, you can request to restore the payment method for Facebook ads.
Card Has Insufficient Funds or Owes Ad Fees
If your card has insufficient balance to add funds, you will receive an error message. This error can also occur if you have not settled previous transactions, common with credit card users.
Solution: Check your account balance and add sufficient funds. Ensure no outstanding debts from previous transactions. Facebook will allow you to run ads once debts are cleared.
Card Declined Payment
This error occurs when Facebook sends a payment request, but the card declines it.
Solution: Check your card balance and payment limits for the ad campaign. Contact support if the issue persists after verification.
What to Do When Unable to Add Funds to Facebook
If you face errors disrupting the fund-adding process, follow these tips for a 100% successful resolution:
- Verify your account balance to ensure sufficient funds for the transaction. Check for any outstanding bank debts, especially before the monthly billing date.
- Add at least two payment methods to your Facebook Ads account. This provides flexibility to continue campaigns if one method fails. Ensure the added method meets the following criteria:
- Supported in your region
- Has a CVV code
- Not linked to multiple accounts
- Compare your card’s payment limit with the required payment amount. If the limit is lower, reduce campaign costs or switch to another payment method.
- Contact support if errors persist after troubleshooting.
Tips to Add Funds to Facebook Ads
When adding funds manually, keep these tips in mind:
- The account balance may update immediately or take a few days, depending on the payment method and country.
- Facebook does not refund unused funds to your Visa card.
- Funds in the account have no expiration.
- If your account is paused/locked, the funds are frozen.
- Transaction history is recorded in the “Billing” section.
- Manual payments are not charged by Facebook, but providers may charge a fee.
- Visa cards typically have a payment limit that varies by method and country.
- You need admin rights to add funds.
- Direct account deposits support manual payments only.
- Ad fees may be deducted daily.
In Conclusion
These insights help those self-learning Facebook Ads understand the fund-adding process and common payment issues. If you need marketing services or assistance with Facebook Ads, contact Optimal Marketing Agency for detailed consultations and exclusive offers.