Linkedin Ads vs Facebook Ads are two dominant forces in the digital advertising space. But if you had to choose between LinkedIn Ads and Facebook Ads, which side would you lean towards? It’s not as easy as you might think, as each has its own strengths and weaknesses.
In this guide, I’ll compare both platforms based on several criteria to help you determine which is the better choice for your marketing goals.
Overview of Facebook and Linkedin
The core value of Facebook is simple: sharing personal life images, news updates, connecting with friends, and accessing global information. Meanwhile, LinkedIn creates a professional network for career advancement and is known as the world’s leading social platform for work.
On the other hand, Facebook is designed as a space for people to share and communicate. The “share” feature is its most prominent aspect, along with numerous other features that allow businesses to effectively reach their target audience.
At its core, LinkedIn is a professional network created as a company’s recruitment platform and a basic curriculum vitae for individuals. It has now been enhanced with many features similar to traditional social media sites, including status updates, blogging, and private messaging.
However, LinkedIn maintains its unique professional essence by limiting post character count. Overall, both social networks share common traits. So, how do you choose the right platform for your business needs?
In terms of engagement, Facebook holds an advantage over LinkedIn
As of 2024, Facebook has approximately 3.07 billion monthly active users, while LinkedIn has around 630 million users. The difference in numbers between the two platforms is quite clear. Additionally, Facebook attracts a broad audience across various age groups and professions, whereas LinkedIn tends to attract a more professional audience or those interested in business.
However, perhaps the most compelling factor isn’t the number of users each platform currently has but rather how much time these users spend on them.
On Facebook, people spend about 35 minutes a day scrolling through their newsfeeds and interacting with friends. In contrast, LinkedIn users spend an average of just 17 minutes per month on the site.
Based on this data, we can infer user habits on LinkedIn. When people log in to LinkedIn, they tend to look for specific content rather than mindlessly scrolling through the newsfeed as they do on Facebook. This is also a factor you should consider when choosing the social network that best suits your business goals.
Facebook and LinkedIn Group Features
Both LinkedIn and Facebook Group features offer businesses opportunities to engage and connect with potential customers and other like-minded businesses. However, each group has its own distinct character. When users interact in LinkedIn Groups, they are likely to discuss work and professional topics seriously.
In contrast, Facebook Groups see users sharing personal opinions on a wide range of topics from lifestyle and politics to hobbies, not just work.
Therefore, when determining which group is best for you, think about your target audience. For example, if you are targeting consumers interested in cooking to sell your latest food processor, Facebook Groups might be a suitable choice due to their appeal to many homemakers.
However, if you want to market a customer management service, LinkedIn Groups will more easily reach business leaders and HR departments.
Linkedin Ads vs Facebook Ads
Facebook Ads are likely more familiar to most people compared to LinkedIn. With Facebook’s larger user base, your ads have the potential to reach more users. Additionally, Facebook allows for targeted advertising based on behaviors, habits, and significant life events compiled by Facebook.
However, LinkedIn Ads also offers similar advertising features. LinkedIn has recently added various ad types, including video, carousel, lead gen ads, and InMail content.
If you think Facebook can reach more people, you’re correct. However, this doesn’t mean LinkedIn is ineffective. On both Facebook and LinkedIn Ads, you can target ads based on job titles, companies, locations, and age.
If you are targeting other businesses, it’s worth noting that information on LinkedIn (such as job titles) tends to be more up-to-date than on Facebook. This means you can get more precise targeting if you want to reach people actively working in specific fields.
While LinkedIn and Facebook share some similarities, the purpose of each platform and how users interact with them are quite different. Your choice depends entirely on your industry, the target audience you’re trying to reach, and your marketing goals.
Ideally, you can leverage both channels to engage your audience in a multifaceted way.
In Conclusion
You can use LinkedIn for lead generation campaigns and Facebook to increase brand awareness and engage with your customers. Hopefully, this article will provide useful insights for you in choosing the right social platform to grow your business.
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