Are you running a small business and need a marketing app? If you are, then you might meet some problems. For example, how can you manage the work plan? Or how can you compete against other businesses with wider budgets than you?
Before choosing suitable marketing apps, it is important to build a martech stack. A martech stack is a collection of marketing technologies that work together to automate and improve marketing processes. Once you have a martech stack, consider which marketing apps are born for your business.
Most Common Business Marketing Apps
Consider the app categories that will elevate your marking strategy. There are 4 broad categories of business marketing apps:
- Running your site: The apps that help you build and run your website are essential for any business.
- Content creation and organization: These apps help you create and organize marketing content, such as blog articles, social media content, and email newsletters.
- Deployment and acquisition: These apps help you deploy your marketing campaigns and acquire new customers.
- Analysis: These apps help you track the results of your marketing campaigns and make adjustments as needed.
Using marketing apps, small businesses can level the playing field and compete with larger companies. They can help small businesses save time and money, improve their marketing ROI, and achieve their marketing goals.
Let’s move on to the main part of the article: Best Apps For Business & Marketing.
Dash
Dash is a versatile mobile app designed to streamline financial transactions and enhance the banking experience. Its primary purpose is to provide a convenient and secure platform for managing money, sending payments, and accessing various financial services.
This app offers a user-friendly interface to manage your finance status conveniently on your smartphone, strict security methods, and various payment services.
Some main functions are:
- Mobile Payment: Send and receive money to friends, family, or businesses using your smartphone in a few touches.
- Bill Payments: Pay your daily bills, credit card payments, and other expenses directly from the app.
- Account Management: View your account balance, transaction history, and other financial information.
- Security Features: Benefit from advanced security measures such as fingerprint or facial recognition authentication.
Webflow
With Webflow CMS, you can design and run your custom website without any extensive coding knowledge. It’s particularly suitable for web owners who want full design control and flexibility in their website development projects.
Here are some main features of Webflow CMS:
- Visual editor: Webflow CMS will provide you with a responsive drag-and-drop page builder, making the web-managing process easier for both newcomers and professionals.
- Flexibility: The platform offers a high degree of customization, enabling you to create unique and visually appealing websites. Moreover, Webflow is open to various third-party extensions.
- Performance: Webflow will optimize your site’s speed and performance, ensuring your website loads quickly and provides a great user experience.
While you can always enjoy the free version, it has limited features. The premium pricing plans are reasonable if you run a business online, starting from $14/month.
Besides, you can use ChatGPT with this CMS.
Google Analytics
For every web owner, Google Analytics is necessary to manage your website. It’s a tool that allows you to follow the marketing strategy process and get the result.
This tool will help users track key metrics, understand the audience, and optimize marketing tactics. Some main features of Google Analytics are:
- Free to access: It’s free with unlocked features.
- Comprehensive & precise data: You can track various statistical metrics such as page views, clicks, bounce rate, charts, or user demographics.
- Easy to customize: Google Analytics lets you create customizable charts and boards to fulfill your needs.
Conclusion
Those are the 3 most popular mobile marketing apps for you to know and use. Of course, there are still a lot out there but the list will depend on your own needs.